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Producing content is easy for anyone. But content without any objective has no value and is ineffective. For content to qualify as engaging it needs to be original, valuable, rich, and should trigger a measurable response [...] 

In the UAE, healthcare remains one of the fastest growing sectors, evidenced by the growing number of hospitals and clinics across the country. However, the Covid-19 pandemic has had a momentous impact on all aspects of the [...] 

By Tom De Waele, Managing Partner of Bain & Company Middle East and Hernan Saenz, Partner at Bain & Company Dallas

For a moment in history, every company shared the same simple mission statement: Protect our people, [...] 

UBS, the world’s leading wealth manager and sustainable investment manager, today announced that sustainable investments are now the firm’s preferred solution for private clients investing globally. Managing USD 488 billion [...] 

Knight Frank has released the Africa Residential and Office Dashboards that provide occupiers, landlords, and investors with regular analysis of the rental performance and trends of prime residential and office markets across Africa.

The [...] 

The pandemic has made the businesses realize that customer engagement is what will help them sail through these times. Customer Engagement is the emotional connection between a brand and its customers. It is a process where [...] 

With the outbreak of COVID-19 pandemic, the trends in technology have evolved at an exponential pace. This has impacted some of the major functions of business primarily marketing, advertising, and lead generation. With this [...] 

Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region, has reaffirmed its commitment to driving the future of finance by signing a Memorandum [...] 

The objective of any business is to extract actionable and commercially relevant information to improve performance. According to Sharad Agarwal, CEO of  [...] 

G20 Leaders should put women at the heart of all immediate and long-term post-Covid-19 recovery efforts, the European Bank for Reconstruction and Development (EBRD) [...] 

UBS, the world’s leading global wealth manager reveals what the US elections mean for emerging markets and more specifically the Gulf Cooperation Council (GCC) countries in a recent report published by the UBS Global [...] 

The“2020 Customer Benefits Paid” report by Zurich in the Middle East has revealed striking insights on the top health risks in the UAE(1). Subsequent feedback gathered in early 2020 from people across various income levels, [...]