It has been a challenging year, but it has also been a year where we have seen many discover themselves and find their inner light.
One thing that we need to celebrate this Diwali, it is this journey of self-discovery and inspiration. Swarovski celebrates this spirit with #CelebrateTheSparkle. To mark the occasion, Swarovski has curated a brilliant selection of jewelry, watches and accessories that inspire women to express themselves yet also perfect for gift giving and indulging their loved ones.
Lars Schmidt, Managing Director of Swarovski Southeast Asia and India, says,
“Diwali paves the way for togetherness and bonding. It is the festive time of the year to celebrate with your loved ones, especially during these exceptionally challenging times throughout the world. Swarovski celebrates Diwali by bringing sparkle to all women. We are excited to announce that this year is the first time ever in collaboration with leading Bollywood talent, Bhumi Pednekar, a truly multifaceted woman in Swarovski’s Diwali campaign. Bhumi presents a curation of dazzling jewelry and invites women to indulge themselves and for everyone to share sparkle with their loved ones, with sparkling gifts. We hope to add sparkle to peoples’ lives in this gift-giving season, particularly in that year where we celebrate 125 years of Swarovski.”
The Campaign
Swarovski associates with Bollywood star, Bhumi Pednekar for Diwali. She is among the lead actresses who is not only celebrated for her work in the industry but also for being vocal towards the betterment of the society, whether it is through her social work towards climate change or the kind of roles she does which challenge societal norms. It is for her multifaceted personality, that Swarovski has associated with this sparkling woman, who represents modernity.
The #CelebrateTheSparkle message of the campaign is perfectly embodied by Bhumi, who is an advocate for loving yourself, no matter what. This message is all the more important to practice during the festive season, of this year. Highlighting the importance of self-discovery, Bhumi says, “I have always felt very close to Swarovski as a brand, as this was one of the very first gifts that my sister and I got from our parents. Not only do I hold it very dear, but it also made me feel special. It is this remarkable feeling, that I hope everyone is able to experience through Swarovski. My association with the brand for Diwali, is us playing our part together to motivate everyone to celebrate themselves, love oneself and indulge themselves as well as their friends and family.”
Selection for the Diwali Campaign
Ideal for wearing or gifting this Diwali, each design carries the message of togetherness. Elegant, refined and easy-to-wear styles shine brightly, and they can be worn alone or layered together, enabling women to experiment with their look. Complimenting the jewelry, this Diwali Swarovski also has to offer gleaming, clear crystals selection, timepieces, accessories & home décor.
TENNIS DELUXE MIXED V NECKLACE, WHITE, RHODIUM PLATED
Pure and refined, this all-around necklace by Swarovski is characterized by timeless elegance. Numerous gleaming white stones adorn it, artfully faceted in round and drop shapes as well as oval, square, and trillian shapes. Closing with a foldover clasp and full of brilliance, this necklace is easy to combine with matching pieces of jewelry.
TENNIS DELUXE MIXED BRACELET, WHITE, RHODIUM PLATED
This highly elegant Swarovski bracelet exhibits timeless beauty. Two lines of faceted white stones glitter resplendently, alternating square, drop, and round shapes, with refined oval and trillian shapes for a dazzling display of sparkles. Closing with a foldover clasp, the bracelet lends itself perfectly to combination with matching pieces of jewelry, ideal for dressing up your look.
TENNIS DELUXE CLUSTER MIXED PIERCED EARRINGS, WHITE, RHODIUM PLATED
This marvelous pair of pierced earrings by Swarovski is as timeless as it is radiant. Both earrings display a beautiful arrangement of expertly faceted white stones, glittering brilliantly in square, round, oval, and trillian shapes. An additional square stone links to a striking, dangling drop-shaped stone, resplendent in a subtle gray hue.
To see how others style their sparkle, please visit Swarovski’s #SparkDelight platform, or to learn
more about Swarovski, follow us on Instagram, Facebook or visit swarovski.com.
Media contact:
Global PR global.pr@swarovski.com
