AGMC, the official importer of BMW Group vehicles in Dubai, Sharjah and the Northern Emirates, has been announced as a Platinum Sponsor for the upcoming Globe Soccer Awards 2025, taking place on 28 December in Dubai.

Marking AGMC’s first partnership with Globe Soccer, the partnership underscores the group’s growing focus on aligning with internationally recognised sporting events that contribute to the UAE’s evolving sports and entertainment ecosystem.

As part of the partnership, AGMC will be supporting with fleets of cars for guest transportation throughout the event and ensuring a seamless premium mobility experience for award recipients, global football leaders and VIP attendees.

The Globe Soccer Awards celebrate excellence and achievement in football while reinforcing the UAE’s position as a global hub for major sporting events. AGMC’s involvement reflects its belief in the power of sport to inspire communities, support emerging talent and contribute to the nation’s wider cultural and economic landscape.

Commenting on the partnership, Dr Hamid Haqparwar, Managing Director of AGMC, said: “We are delighted to partner with the Globe Soccer Awards. Sport has a unique power to bring people together and inspire the next generation and at AGMC, we are proud to support platforms that celebrate excellence, ambition and talent while strengthening the UAE’s position as a global destination for world-class sport”

Tommaso Bendoni, Founder and CEO of Globe Soccer, added: “We are thrilled to have AGMC on board as Platinum Sponsors of the Globe Soccer Awards. Their support strengthens our ability to deliver a truly global celebration of football in Dubai, bringing together the sport’s most influential players, leaders and moments in a city that has become a natural stage for world-class sporting events.”

The Globe Soccer Awards partnership forms part of AGMC’s broader strategy to align with cultural, sporting and innovation-led platforms, reinforcing its values of performance, leadership and community impact, while showcasing BMW and MINI as brands synonymous with precision, progress and excellence.