Consumers today love working with businesses that they can feel good about. And with so many people concerned about the state of the environment, doing your part for the environment as a business will only help to improve your reputation and make consumers more passionate about your company. However, it can get tricky knowing how to share the steps you’re taking with your audience, as you don’t want to be seen as pandering but you also don’t want your efforts to go unnoticed.
To help you find this balance, here are three tips for showing your customers that you’re committed to being more environmentally friendly.
Continually Give Updates On What You’re Doing
Making the decision to be more environmentally friendly is definitely something your business should announce through a press release and make a big deal about online. However, as you go about making the changes you’ve set out to make, you should continue to give your customers updates about what you’ve been doing.
By developing a plan for how you’ll be more environmentally conscious and then keeping people updated about how you’re executing on that plan, you can not only keep your commitment in the forefront of people’s mind regarding your brand, but you can also keep yourself accountable for the commitment you’ve made.
Partner With Other Brands They Respect
Just as no man is an island, no business is an island either. You have to work with other people or businesses in order to keep your business running. Knowing this, it’s important that you partner with other brands that you respect when it comes to their commitment to making the world a better place, too.
When you partner with a brand that’s environmentally conscious, like if you find a vendor that’s using less packaging materials or are working with someone on energy management solutions for your business, post online about how you’re working together and how this new partnership can be beneficial for everyone.
Help Them Make Changes In Their Own Lives
While it’s great if you’re making positive changes within your organization, what many consumers want is for businesses to help make it easier for the consumers to be more environmentally conscious, too.
Depending on your business, you could start a marketing campaign that encourages people to make small changes in the industry you’re in, share information about other ways to conserve, or just let them know that working with your business is a step in the right direction for reducing their own carbon footprint.
If you’re ready to brand your business as one that’s doing its part for the environment, consider using the tips mentioned above to help you do this effectively.
