Calvin Kleinannounces the launch of one future. #ckone, its latest brand campaign featuring young and powerful voices.
For over 25 years, CK ONE has embodied youth culture. In its latest brand campaign, one future #ckone, Calvin Klein curates powerful young voices captured by a vanguard of photographers. Shot against the backdrop of their hometowns, eleven individuals are captured in their everyday environments, speaking to their individual experiences, perspectives, and hopes. They are the voices of a generation united by one future.
Brandon Woody, 22 (Baltimore, M)
Brandon Timothy Woody is a creator from East Baltimore. Woody started playing trumpet at age 8 and has grown tremendously since. He spent one year at the Brubeck institute and one year at the Manhattan school of music before dropping out and moving back home. Woody has taught and performed in venues/ schools and programs internationally. Woody is currently in the process of recording his Debut Album set to release early 2021 with his band UPENDO.
“They make us out to be so angry, so violent, so hateful. We need to normalize our vulnerability, our honesty, our sensitivity.”
Quannah Chasinghorse Potts, 17 (Fairbanks, AK)
Quannah Chasing Horse Potts is Han Gwich’in from Eagle, Alaska and Oglala Lakota from the Rosebud Lakota Nation. She is an advocate to obtain wilderness designation (permanent protection) for the Arctic National Wildlife Refuge, protecting those sacred lands from oil development. Every year Quannah hunts caribou with her family and fishes for salmon in the summer, which has given her a strong connection to her people’s indigenous lands and way of life. Quannah is passionate about climate change and environmental justice. She plays basketball, is a musician, snowboarder, and is apprenticing as a traditional tattoo artist. She lives in Fairbanks, Alaska with her family.
“I don’t see myself as an activist. I see myself as a protector. You know, I was just protecting my way of life, practicing my ways of life, and sharing my story.”
Alex Arauz, 20 (New York City, NY)
Alex Arauz is a Brooklyn native who now lives in Queens with his family. Alex was homeschooled and discovered his passion for fashion at age 15. He has worked assisting stylists and is starting his freshman year studying fashion communications at Central Saint Martins in London.
“Whether you like it or not, it is going to impact you at some level.” –Alex
Destiny Batista, 21 (Brooklyn, NY)
The youngest of six children, Destiny Batista is extremely family oriented. She was born in Brooklyn, New York, and currently lives in Brownsville in East Brooklyn. In her free time, she and her friends dabble with rap at a local studio and she hopes to start learning how to freestyle. Destiny is currently finishing her accounting degree and supporting herself by working part-time at a fast-food chain.
She met photographer Miranda Barnes four years ago at a high school support program for adolescents. Miranda was her mentor and they instantly clicked.
“Just because everyone around you isn’t doing something, it doesn’t mean that you shouldn’t.”
one future. #ckoneis a dedicated platform in celebration of expression and individuality. The still and moving imagery highlight genuine, honest voices and perspectives encouraging a sense of togetherness and optimism. Through an open and inclusive dialogue one future. #ckone can inspire understanding and equality as a catalyst for acceptance and change. The digital and video first mini-series will also link to create a seamless shopping experience for the Calvin Klein community.
