Cutting through the clutter of virtual product launches, Sony Middle East & Africa and TheSt. Regis Abu Dhabi collaborated on an innovative brand marketing initiative. Social distancing regulations were strictly adhered within the majesticThe St. Regis Abu Dhabi,while select UAE influencers got to savour an immersive viewing experience courtesy of Sony.  

The latest Z8H 8K LED and X95H 4K LED televisions from Sony were installed within the sumptuous St. Regis Suite, so theinfluencers got a personalised, immersive and true-to-life viewing experience.They were also treated to The St. Regis Abu Dhabi’s authentic Arabian hospitality, the brand’s heritage and ritual receive the exclusive St. Regis Butler Service. Both brands embody classic sophistication with a modern sensibility, hence the collaboration was a winning one.

“This strategic partnership comes at a time where it is a challenge to hold large gatherings and product launches because of required social distancing measures. Inviting select influencers to experience the latest Sony BRAVIA TVs in the safety, comfort and luxury of The St. Regis Abu Dhabi, made this an innovative and memorable launch,” said Shuichi Mugitani, Head of Marketing, Sony Middle East and Africa.

Maria Tsiomou, Director of Marketing at The St. Regis Abu Dhabi stated: “It was a pleasure for The St. Regis Abu Dhabi to join forces once again with Sony Middle East for the launch oftwo new exclusive TV models. The unique features of the TVs enhanced even more the experience of our guests allowing them to enjoy the comfort of a bespoke service in their suite. We are proud to have contributed in this and be part of this launch”