It’s efficient, quick, and reliant; just what you need in a fast-paced world.
You’re already halfway through making it on the Princeton review if you have thought about using webinars. Over the years social media market has changed from its bleak nature of using just websites and television advertisements and is rapidly rising.
However, what really stands out today are Webinars. This reinvigorating platform is on its way to give digital marketing a new definition. If you’re new to this concept check out your local universities’ website, nowadays the educational sector has pivoted in favour of webinars and has it becoming their new USP.
But why is it every institute’s key asset? Webinars are far more detailed that emails tend to lack therefore creating the need for personalized information. Its professional elements are used by universities to help faculties to network and connect with students which helps to develop the all-important relationship. While current students can talk about campus lifestyle, academic expectations and career opportunities.
Additionally, it could be the persuasive factor that may push applicants to connect with the institute. While webinars also expand the ways students can utilize them, they can be referred back to by students if doubts need to be cleared which makes it time and cost efficient for them, they no longer have to wait for several hours on the phone to clear a single doubt! This increases the satisfaction of new students that plan to enroll.
At the moment, schools and universities have espoused the “funnel system” and incorporated webinars to personally tend to their target audience. This systematic approach gives students a chance to see if this university is the right fit for them.
Stage 1: Spreading awareness and launching yourself.
During this stage hosting a webinar would help to attract attention and self-branding the institution.
Stage 2: Attracting prospective students and application consideration.
You’re recognized, a popular choice, and offer unique programs! But still unnoticed? Then a webinar will most definitely help you get noticed. In a situation like this, webinars are optimized at the maximum! Institutes give students a taste of what they are offering through workshops, interactive stimulations and much more!
Stage 3: Converting desires into actions.
Have you sparked an interest?
At this stage, webinars are solely used to clear all kinds of doubts students come up with and persuade them to join their education institute. Institutions have the chance to convince students that they are the right fit for them and webinars are used to shine the benefits of joining them.
Stage 4: A follow up after applications are submitted.
This is the time to shine! An advantage of hosting a webinar for the purpose of helping with applications is that a big number of students will definitely join to take advantage of it. Especially international students! Show students that your reliable and always there for them.
But this is not the end for webinars, they are just getting started!
