The medical industry is fast embracing webinars as a major communications channel to reach out to new patients. In Europe and the US, hospitals and medical centres now organize weekly webinars on various healthcare topics to educate and inform patients on new treatments and procedures.

Some of the healthcare entities that have succeeded in webinar marketing are:

• Mayo Clinic Laboratories
• Cleveland Clinic
• Stanford School of Medicine
• The Royal Society of Medicine
• Apollo Hospitals
• American Hospital Association
• International Association for Medical Education
• Smith & Nephew

In UAE, Adam Vital Hospital has taken the lead by organising a Q&A webinar scheduled for 8 July at 11am.

Webinars are an awesome tool to reach and engage those interested in a medical practice or a particular medical specialty and convert them into patients. Depending on the focus of the practice there are many possibilities to showcase expertise and to highlight the treatments that can convince patients to make that initial appointment.

Educational webinars on various health topics offer the opportunity to develop relationships with existing patients by educating them on complicated treatments in an easy to understand format.

A Q&A format webinar is extremely popular for healthcare industry webinars. Prospective patients can get a chance to interact with a specialist before they visit a doctor.