ADMITAD-funded company Sarafan.tech has recently launched a revolutionary AI-powered solution that solves the gap between the fashion and buying cycle.

With products such as shoppable video, shoppable photo, and in-media marketplace, Sarafan’s machine learning tool recognizes products in photographic and video content and advertises them without interrupting the viewer experience leading to a more immersive experience of enjoying content and buying items. The widget available right under the images of the item, users can buy instantly the look of their favorite celebrities or influencers.

The digital transformation that Ai is providing the retail industry is rapidly advancing – it is time for fashion retailers to embrace this step. We strongly recognize that the Ai-powered technology that Sarafan utilize will fundamentally improve the fashion landscape for major advertisers. Infact, we are already seeing successfully-run campaigns by Sarafan with major fashion retailers around the world- and so we are thrilled to be a part of this digital concept and readily step into the 4th industrial revolution." – Artem Rudyuk, Head of Admitad MENA

The global AI start-up is rapidly growing in new markets, launching its solution to MENA region users.

Based on Microsoft cloud computing, Sarafan. tech technology uses computer vision and can recognize hundreds of items, makeup, hairstyles and looks.