{"id":9863,"date":"2020-12-07T12:16:11","date_gmt":"2020-12-07T08:16:11","guid":{"rendered":"https:\/\/pressreleasenetwork.com\/site\/?p=9863"},"modified":"2020-12-07T12:16:14","modified_gmt":"2020-12-07T08:16:14","slug":"maserati-wins-the-best-event-awards-2020","status":"publish","type":"post","link":"https:\/\/pressreleasenetwork.com\/site\/2020\/12\/07\/maserati-wins-the-best-event-awards-2020\/","title":{"rendered":"Maserati Wins The Best Event Awards 2020"},"content":{"rendered":"\n

The winners of the XVII edition of the Best Event Awards competition were announced on December 4th<\/sup>, 2020.  Maserati has carried off the highest accolade in the events sector thanks to its extraordinary \u201cMMXX: Time to be Audacious\u201d show, held last September to inaugurate a new Era in the history of this more than a century-old Brand and reveal the new MC20 super sports car.<\/p>\n\n\n\n

The event was conceived and produced for Maserati by FeelRouge Worldwide Shows.<\/p>\n\n\n\n

\u201cMMXX: Time to be Audacious\u201d was also a winner in the \u201cBrand Experience\u201d and \u201cB2C Event\u201d special categories.<\/p>\n\n\n\n

The jury of 40 experts, including event managers and marketing and communication directors of the largestinvestor corporations in live communication, assigned the award to the Brand Experience staged by Maserati, which organised an extraordinaryevent in both live and digital format in spite of the particularly challenging circumstances.<\/p>\n\n\n\n

\u201cWe\u2019re proud of this award, but we are even more proud to have inaugurated a new Era for our Brand and to have given undeniable proof of our audacity,\u201d underlined Maserati CEO Davide Grasso. \u201cFor our Brand, this is a time to build our future. The event for which we were awarded highlights our courage and is a true representation of the Maserati values. In fact, we are guided by our passion, unique in our design and innovative by nature.\u201d<\/p>\n\n\n\n

\u201cWe are happy to celebrate this important award with Maserati, which affirms an extraordinary experience in such a special moment, giving confidence to the future of the entire live industry,” says Valentina Saluzzi, CEO of FeelRouge Worldwide Shows. “Confronting a brand whose heritage represents a significant page in the history of the automotive industry, at a time of strategic turning point and renewal of the storytelling, was an exciting challenge. We have worked together with the excellent Maserati team for over a year, with a mutual exchange of experiences and insights that are very rare.\u201d<\/p>\n\n\n\n

MMXX: Time to be Audacious\u201d<\/strong>
The event was threefold: a live show, a virtual experience and a real journey into Maserati\u2019s identity involving key Modena locations. The Concept was a unique brand experience, a real first for the automotive sector, which marked the start of the new Maserati Era.

On Wednesday 9 September the show was both real, with about 500 guests at the Modena Circuit, and virtual, accompanied remotely by two simultaneous mirror events in New York and Tokyo.
The show, which told its engaging and exciting story, was designed to inspire, and to avoid conventional celebration and product launch formats. It was a real immersion in the Brand\u2019s soul, both celebrating it and revealing its completely renewed identity.<\/p>\n\n\n\n

The fast-paced show immersed the spectator in a flow of different segments including live performances, anamorphic images and augmented reality, projected on a monumental screen totalling 630 m2 in area. The almost cinematic sequence guided the guests, both present at the circuit and attending via live streaming, towards a new, contemporary vision of Maserati, preparing the way for the culminating moment: the World Premi\u00e8re of the new MC20.<\/p>\n\n\n\n

The following day, the entire city of Modena was transformed into the stage for this distinctive Brand communication concept. The historic Viale Ciro Menotti plant and the Maserati Innovation Lab, the city\u2019s Anatomical Theatre and its principal piazzas, became the stages in a visionary storytelling embracing Maserati\u2019s past, present and future.<\/p>\n","protected":false},"excerpt":{"rendered":"

The winners of the XVII edition of the Best Event Awards competition were announced on December 4th, 2020.  Maserati has carried off the highest accolade in the events sector thanks to its extraordinary \u201cMMXX: Time to be Audacious\u201d show, held last September to inaugurate a new Era in the history of this more than a […]<\/p>\n","protected":false},"author":1,"featured_media":9864,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-9863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/9863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=9863"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/9863\/revisions"}],"predecessor-version":[{"id":9865,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/9863\/revisions\/9865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/9864"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=9863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=9863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=9863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}