{"id":9321,"date":"2020-11-05T10:22:21","date_gmt":"2020-11-05T06:22:21","guid":{"rendered":"https:\/\/pressreleasenetwork.com\/site\/?p=9321"},"modified":"2020-11-05T10:22:24","modified_gmt":"2020-11-05T06:22:24","slug":"the-original-land-rover-defender-silhouette-lives-on-land-rover-grants-bowler-a-licence-to-use-iconic-shape","status":"publish","type":"post","link":"https:\/\/pressreleasenetwork.com\/site\/2020\/11\/05\/the-original-land-rover-defender-silhouette-lives-on-land-rover-grants-bowler-a-licence-to-use-iconic-shape\/","title":{"rendered":"The Original Land Rover Defender Silhouette Lives On: Land Rover Grants Bowler A Licence To Use Iconic Shape"},"content":{"rendered":"
Land Rover has given Bowler permission to produce vehicles using the classic Defender shape in the next phase of development for the UK-based manufacturer of all-terrain performance carsand rally raid vehicles.<\/p>
The new agreement paves the way for Bowler to develop a new family of high-performance models, beginning with a project codenamed \u2018CSP 575\u2019 \u2013 a new road-going vehiclewith Bowler\u2019s own rally-proven CSP high-strength steel chassis,aluminium alloy Defender 110 Station Wagon body panels and Land Rover\u2019s 575PS Supercharged V8.This project will supplement the ongoing motorsport developments that are the foundation of Bowler\u2019s past, present and future plans.<\/p>
Initial renders of the planned 4×4 provide a glimpse of the rally-derived model, which will be the first new Bowlersince 2016. Full details will be revealed early next year, but the competition-inspired off-roader promises to combine potent performance and motorsport-honed durability in a classic Defender 110 Station Wagon shape capable of accommodating four passengers.<\/p>
Founded in 1985, Bowler pioneered the production of dedicated off-road competition cars in the UK. Jaguar Land Rover acquired Bowler at the end of 2019 and its expert team has been developing a number of exciting projects as part of Special Vehicle Operations.<\/p>
Bowler customers are already benefitting from this relationship as Land Rover SV engineers are helping develop Bowler vehicles and using their engineering expertise to test Bowler products at Special Vehicle Operations\u2019 world-class facilities.<\/p>
Land Rover\u2019s decision to issue Bowler with a licence agreement to build vehicles using the classic Defender shape is a natural progression of this relationship and the new station wagonproject represents a unique undertaking \u2013 integrating the technology, components and engineering excellence underpinning Land Rover\u2019s SV products with Bowler\u2019s motorsport expertise and experience.<\/p>
Michael van der Sande, Managing Director, Jaguar Land Rover Special Vehicle Operations, said: <\/strong>\u201cWe\u2019re excited to announce the first major project since our acquisition of Bowler. The \u2018CSP 575\u2019will combine Supercharged V8 performance and four-seat practicality with Bowler\u2019s rally raid-provenCSP platform, broadening the appeal of the brand. This high-performance road-going model will sit alongside Bowler\u2019s evolving range of rally raid models, which continue to enjoy success in the world\u2019s toughest motorsport events.\u201d<\/em><\/p> The new modelwill be manufactured in very small quantities at Bowler\u2019s headquarters in Derbyshire, UK, by the same talented engineers and technicians producing its competition 4x4s.With global appeal but targeted at customers in the UK, selectEuropean and overseas markets.<\/p> Calum McKechnie, General Manager, Bowler Motors, said:<\/strong>\u201cThe Bowler name has stood for innovation for 35 years. The licence agreement to produce vehicles with the classic Defender shape gives us a unique opportunity. We\u2019re excited to combine our motorsport experience with the expertise available from Special Vehicle Operations to produce a thrilling competition-inspired Defender 110 Station Wagon for the road.\u201d<\/em><\/p> For more details or to enquire about the new Bowler \u2018CSP 575\u2019 station wagon project, please see www.bowlermotors.com<\/p>","protected":false},"excerpt":{"rendered":" Land Rover has given Bowler permission to produce vehicles using the classic Defender shape in the next phase of development for the UK-based manufacturer of all-terrain performance carsand rally raid vehicles. The new agreement paves the way for Bowler to develop a new family of high-performance models, beginning with a project codenamed \u2018CSP 575\u2019 \u2013 […]<\/p>\n","protected":false},"author":1,"featured_media":9323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/9321"}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=9321"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/9321\/revisions"}],"predecessor-version":[{"id":9324,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/9321\/revisions\/9324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/9323"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=9321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=9321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=9321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}