INFINITI has announced that its all-new QX55 crossover, which reconnects the brand to its FX heritage and soul, will be introduced in a one-of-a-kind streaming concert experience Nov. 17 headlined by global superstar Aloe Blaccfrom the iconic Belasco Theater in Los Angeles and produced by Live Nation.<\/p>\n\n\n\n
The upcoming INFINITI QX55 marks a long-awaited return for the brand to a genre it helped create nearly 20 years ago with the INFINITI FX; a groundbreaking SUV focused on design and style that other automakers have since followed. Now, at the cusp of the QX55\u2019s world debut, INFINITI is poised to return to the segment it elevated when it merged luxury and style back in 2003.<\/p>\n\n\n\n
\u201cI\u2019mexcited to introduce the groundbreaking INFINITI QX55 to the world in a specialnight at The Belasco. In music and life, I\u2019ve never been defined by a genre.Instead, I\u2019ve created my own sound and style. INFINITI is a daring brand, and the stunning, new QX55 speaks to me. It\u2019s an SUV for people who won\u2019t be defined by a single style, and I\u2019m honored to unveil it to my soundtrack,\u201dBlacc said.<\/p>\n\n\n\n
Blacc\u2019s music, including hits \u201cWake Me Up,\u201d\u201cThe Man,\u201d and \u201cI Need a Dollar,\u201dis recognizable to millions thanks to his heartfelt voice, thematic songwriting, andtimeless sound. Blacc\u2019s standout style is the perfect accompaniment to the bold INFINITI QX55 not only for his gripping sincerity but also because his signature sound transcends conventional definitions to reach to the heart of American music.<\/p>\n\n\n\n
\u201cThe QX55is authentically individual and tailor-made to accompany Aloe and hisuniquesound. Using the power of music, wecan\u2019t wait to introduce theINFINITI brand to a whole new group of customers \u2014 with the perfect star and soundtrack to do it,\u201d said Phil York, general manager of marketing for INFINITI.<\/p>\n\n\n\n
In September, INFINITI unveiled the highly anticipated QX60 Monograph exterior design study for an upcoming SUV to be revealed next year. The immersive reveal transported viewers from their homes across the world to INFINITI\u2019s new global headquarters in Yokohama to their design studio in Atsugi. <\/strong>INFINITI invites the world into The Belasco for a night of first-class music and the stunning QX55 reveal \u2014 with a special Q&A session with Blacc included.<\/p>\n\n\n\n According to Live Nation\u2019s proprietary research, nearly 9 in 10 livestream concert viewers say the experience is more memorable when the artist can talk about their inspiration and motivation behind their music.<\/p>\n\n\n\n \u201cIt\u2019s not only the first look at the provocative INFINITI QX55 but also an inside look at Aloe as an artist and entertainer. We\u2019re connecting with our customers around the world to deliver luxury and entertainment in new ways we\u2019ve never considered before,\u201d York said.<\/p>\n\n\n\n The INFINITI QX55\u2019s daring silhouette and provocative style have so far only been teased. More details about the INFINITI QX55 will be available when it premieres, 5:55 p.m. PST Nov. 17. Tune into INFINITI\u2019s newsrooms or to YouTube.<\/p>\n\n\n\n The QX55 streaming concert experience and artist Q&A will be presented in partnership with INFINITI and the world\u2019s leading live entertainment company, Live Nation Entertainment.<\/p>\n\n\n\n