Global Hotel Alliance\u00a0(GHA),\u00a0the world\u2019s largest alliance of independent hotel brands, has signed an agreement with\u00a0Tokyu\u00a0Hotels &\u00a0Resorts Co., Ltd.\u3000(THR), a premier Japanese hospitality group operating \u201cTOKYU HOTELS\u201d chain owned by Tokyu Corporation. This signals a major step in GHA\u2019s strategic growth in Asia and particularly into Japan\u2019s thriving travel and tourism market.<\/p>\n
GHA brings together a diverse collection of 50 independent hospitality brands with\u00a0GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform.\u00a0This agreement paves the way for more than\u00a040\u00a0hotels operated by THR in Japan to benefit from GHA DISCOVERY and its more than 34 million members globally.<\/p>\n
TOKYU HOTELS\u2019 properties are located in popular destinations such as Tokyo, Osaka, Kyoto and Okinawa, offering a range of hotels from beach resorts to premium business properties. In addition to the “Tokyu Brand Hotels” that include THE CAPITOL HOTEL TOKYU, TOKYU HOTEL, TOKYU RESORT HOTEL, EXCEL HOTEL TOKYU, and TOKYU REI HOTEL, the company operates “DISTINCTIVE SELECTION”\u00a0which is made up of hotel brands with unique personalities such as STREAM HOTEL and STORYLINE.<\/p>\n
Japan has consistently ranked among the world\u2019s\u00a0top destinations. In 2025, Japan welcomed 42.7 million international visitors, with Tokyo named among the top five most visited cities globally. The country\u2019s blend of traditional culture, modern cities, beautiful nature and warm hospitality continues to captivate travellers worldwide.<\/p>\n
“With Japan seeing a sustained boom in tourism, our agreement with TOKYU HOTELS is both timely and strategic,” said Chris Hartley, CEO of GHA. “We look forward to welcoming such an authentic and well-established Japanese brand into the GHA family \u2013 it will mark a key milestone in expanding our presence in one of the most dynamic travel markets in the world.”<\/p>\n
TOKYU HOTELS\u00a0has long been synonymous with Japanese elegance and exceptional service, operating a portfolio of hotels since 1960 renowned for blending contemporary comfort with cultural authenticity. As the founders and previous owners of the Pan Pacific brand back in 1989, with whom they retain a marketing agreement for four hotels in Tokyo and Kyoto, TOKYU HOTELS\u00a0is familiar with the value of the alliance.<\/p>\n
\u201cThis partnership is a natural step forward in our international strategy,\u201d said Takashi Takei, President and\u00a0Representative Director\u00a0of THR. \u201cAs a hotel chain rooted in Shibuya – one of Tokyo\u2019s most dynamic and attractive destinations – we are pleased to join forces with GHA<\/p>\n
to offer our guests greater benefits through GHA DISCOVERY while introducing our unique Japanese hospitality to a broader global audience in the future. Through our diverse portfolio across Japan, we aim to serve as a gateway for international travelers to gain a deeper understanding of Japan. We\u2019re excited to become part of a network that shares our commitment to excellence and guest satisfaction.\u201d<\/p>\n
GHA DISCOVERY is complimentary to join, and travellers can\u00a0sign up online\u00a0or download the GHA DISCOVERY app and register on their mobile phones. Travellers can also connect with GHA DISCOVERY on Instagram and Facebook.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"
Global Hotel Alliance\u00a0(GHA),\u00a0the world\u2019s largest alliance of independent hotel brands, has signed an agreement with\u00a0Tokyu\u00a0Hotels &\u00a0Resorts Co., Ltd.\u3000(THR), a premier Japanese hospitality group operating \u201cTOKYU HOTELS\u201d chain owned by Tokyu Corporation. This signals a major step in GHA\u2019s strategic growth in Asia and particularly into Japan\u2019s thriving travel and tourism market. GHA brings together a […]<\/p>\n","protected":false},"author":1,"featured_media":22794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-22791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/22791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=22791"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/22791\/revisions"}],"predecessor-version":[{"id":22795,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/22791\/revisions\/22795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/22794"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=22791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=22791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=22791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}