{"id":22618,"date":"2026-02-17T16:25:52","date_gmt":"2026-02-17T12:25:52","guid":{"rendered":"https:\/\/pressreleasenetwork.com\/site\/?p=22618"},"modified":"2026-02-17T16:25:52","modified_gmt":"2026-02-17T12:25:52","slug":"ihg-hotels-resorts-unveils-new-premium-collection-brand-noted-collection","status":"publish","type":"post","link":"https:\/\/pressreleasenetwork.com\/site\/2026\/02\/17\/ihg-hotels-resorts-unveils-new-premium-collection-brand-noted-collection\/","title":{"rendered":"IHG Hotels & Resorts Unveils New Premium Collection Brand, Noted Collection"},"content":{"rendered":"<p>InterContinental Hotels Group PLC (IHG) today announces the launch of its new premium collection brand, Noted Collection, with initial discussions already underway with multiple owners, including several with portfolios of hotels, for potential addition into IHG\u2019s system.<\/p>\n<p>Focused\u00a0primarily on conversions\u00a0in\u00a0upscale to\u00a0upper\u00a0upscale,\u00a0Noted\u00a0Collection\u00a0is designed to power the performance of high-quality,\u00a0distinctive\u00a0hotels and bring more outstanding choice and destinations to guests around the world.\u00a0Many\u00a0of the\u00a02.3 million\u00a0independent\u00a0rooms\u00a0globally\u00a0across\u00a0these segments\u00a0could\u00a0benefit\u00a0from\u00a0being a\u00a0part of\u00a0IHG\u2019s\u00a0powerful enterprise,\u00a0which\u00a0includes\u00a0best-in-class revenue management,\u00a0distribution\u00a0and technology capabilities,\u00a0and\u00a0over\u00a0160\u00a0million\u00a0IHG One Rewards\u00a0members. IHG expects to\u00a0reach\u00a0more than\u00a0150\u00a0Noted\u00a0Collection\u00a0hotels\u00a0around the world\u00a0in\u00a0the next decade.<\/p>\n<p><strong>Elie Maalouf, Chief Executive Officer, IHG Hotels &amp; Resorts, said<\/strong>:\u00a0\u201cWe\u2019re\u00a0very excited\u00a0to bring\u00a0Noted\u00a0Collection to market, which\u00a0complements\u00a0our\u00a0existing premium brands and\u00a0builds on the\u00a0success\u00a0of\u00a0Vignette Collection in\u00a0Luxury\u00a0&amp; Lifestyle\u00a0and\u00a0our\u00a0fast-growing\u00a0conversion brands like\u00a0voco\u00a0and Garner.\u00a0There is\u00a0strong\u00a0appetite from owners of\u00a0high-quality, one-of- a-kind\u00a0hotels\u00a0ready\u00a0to\u00a0join\u00a0the power\u00a0of our platforms and\u00a0expertise, and\u00a0Noted\u00a0Collection\u00a0offers them a distinctive\u00a0and attractive brand\u00a0with a gateway to stronger performance.<\/p>\n<p>Last year we\u00a0acquired\u00a0urban\u00a0lifestyle brand Ruby\u00a0for must-visit\u00a0city break\u00a0destinations and\u00a0Noted\u00a0Collection\u2019s\u00a0arrival\u00a0underlines our continued commitment\u00a0to invest in a\u00a0powerful premium\u00a0portfolio that meets\u00a0evolving\u00a0guest and hotel owner\u00a0needs.\u00a0Noted\u00a0Collection\u00a0will\u00a0allow guests around the world to\u00a0enjoy\u00a0even\u00a0more choice and new experiences\u00a0with\u00a0the\u00a0trust\u00a0of True Hospitality\u00a0that comes with every\u00a0stay at an\u00a0IHG hotel.\u201d<\/p>\n<p>IHG\u2019s\u00a021st\u00a0brand and\u00a011th new brand in as many years,\u00a0Noted\u00a0Collection\u00a0will occupy a distinct space within IHG&#8217;s\u00a0premium portfolio\u00a0alongside Crowne Plaza, voco,\u00a0and\u00a0Ruby, while complementing our\u00a0distinctive luxury and lifestyle\u00a0brands,\u00a0Hotel Indigo and\u00a0Vignette Collection.\u00a0Noted\u00a0Collection\u00a0will\u00a0roll\u00a0out globally\u00a0over time,\u00a0beginning\u00a0in the diverse\u00a0Europe, Middle East, Asia &amp; Africa (EMEAA)\u00a0region.<\/p>\n<p>A\u00a0premium collection of one-of-one\u00a0hotels, each\u00a0Noted\u00a0Collection\u00a0property is\u00a0thoughtfully\u00a0curated for\u00a0its\u00a0distinct point of view, the experiences\u00a0it\u00a0reveals\u00a0and the conversations\u00a0it\u00a0sparks.\u00a0Three hallmarks\u00a0ensure the guest\u00a0experience\u00a0across the\u00a0Collection is truly distinct:<\/p>\n<ul>\n<li><strong>Noteworthy Stays:<\/strong>\u00a0Each hotel is chosen for its distinct story, confident design, and individuality \u2014 forming a global portfolio defined by intrigue. From heritage icons to modern one-offs, every property leads its own conversation and enriches the Collection.<\/li>\n<\/ul>\n<ul>\n<li><strong>The Edit:<\/strong>\u00a0Guest\u00a0experiences curated through an editorial lens. Signature moments \u2014 a cocktail,\u00a0dish,\u00a0ritual, or soundscape \u2014 reveal something unexpected,\u00a0magnetic\u00a0and locally connected. Food &amp; Beverage becomes a cultural lens &#8211; intentional, narrative-driven and crafted to spark discovery.<\/li>\n<\/ul>\n<ul>\n<li><strong>Conversation Starters:\u00a0<\/strong>Hospitality that sparks genuine connection. Service is perceptive,\u00a0warm\u00a0and unforced \u2014 blending IHG\u2019s True Hospitality with a conversational style that feels natural and personal. Thoughtful details, from handwritten notes to curated objects and cultural programming, create moments guests carry with them long after their stay.<\/li>\n<\/ul>\n<p>For\u00a0hotel\u00a0owners,\u00a0Noted\u00a0Collection\u00a0offers high-quality hotels the opportunity to join a curated family of distinct, one-of-a-kind properties in leading urban and resort destinations,\u00a0while retaining their hotel\u2019s individual character and identity; and at the same time quickly connecting\u00a0to\u00a0and benefitting from IHG\u2019s powerful enterprise, loyalty programme and global scale.<\/p>\n<p>To learn more about\u00a0Noted\u00a0Collection, visit\u00a0www.notedcollection.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>InterContinental Hotels Group PLC (IHG) today announces the launch of its new premium collection brand, Noted Collection, with initial discussions already underway with multiple owners, including several with portfolios of hotels, for potential addition into IHG\u2019s system. Focused\u00a0primarily on conversions\u00a0in\u00a0upscale to\u00a0upper\u00a0upscale,\u00a0Noted\u00a0Collection\u00a0is designed to power the performance of high-quality,\u00a0distinctive\u00a0hotels and bring more outstanding choice and destinations [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-22618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/22618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=22618"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/22618\/revisions"}],"predecessor-version":[{"id":22622,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/22618\/revisions\/22622"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/22621"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=22618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=22618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=22618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}