{"id":22408,"date":"2026-02-06T08:34:05","date_gmt":"2026-02-06T04:34:05","guid":{"rendered":"https:\/\/pressreleasenetwork.com\/site\/?p=22408"},"modified":"2026-02-06T08:34:05","modified_gmt":"2026-02-06T04:34:05","slug":"bloomberg-launches-new-premium-global-video-experience-to-unify-live-and-on-demand-news-original-and-short-form-content","status":"publish","type":"post","link":"https:\/\/pressreleasenetwork.com\/site\/2026\/02\/06\/bloomberg-launches-new-premium-global-video-experience-to-unify-live-and-on-demand-news-original-and-short-form-content\/","title":{"rendered":"Bloomberg Launches New Premium Global Video Experience To Unify Live And On-Demand News, Original And Short-Form Content"},"content":{"rendered":"<p>Bloomberg Media today announced the launch of its new digital video experience, a redesigned one-stop home for premium live and on-demand content. Starting today, viewers globally can access all of Bloomberg\u2019s video <a href=\"http:\/\/bloomberg.com\/Videos\">here<\/a> on its site and at the <strong>new \u2018Stream\u2019 tab <\/strong>on the <a href=\"https:\/\/www.bloomberg.com\/app\">Bloomberg mobile app<\/a> that brings together video and audio in one destination. The new experience will also arrive on streaming platforms in Q3 2026.<\/p>\n<p>The newmodern interface, built for faster discovery of Bloomberg\u2019s video journalism, analysis and storytelling, now includes these enhancements, with more planned for later this year:<\/p>\n<ul>\n<li>An all-new \u201cStream\u201d tab on the mobile app and a cinematic web experience, bringing together Bloomberg\u2019s live global TV, originals and podcasts into one seamless ecosystem<\/li>\n<li>Dynamic, newsroom-led curation that empowers Bloomberg editors to instantly pivot the layout from high-alert breaking news content to explainers to documentaries, matching the pulse of the global market<\/li>\n<li>Next-generation infrastructure powered by a proprietary media player, with significantly higher streaming quality and instant load times. Key innovations include seamless monetization (DAI), variable playback speeds, and a \u201cvisualized radio\u201d experience<\/li>\n<li>A modern design ethos that embraces mobile-first vertical video, PIP for video on the go and \u201cpreview-on-hover\u201d discovery on web, creating an engaging, immersive experience designed to capture the attention of our social audience<\/li>\n<\/ul>\n<p>For the first time, select Bloomberg video content will be available exclusively to paying subscribers. The new digital product infrastructure enables this new capability, addingvalue for high-intent viewers.<\/p>\n<p>&#8220;We&#8217;re positioning video as a premium platform and expanding how we tell the most important stories from our global newsroom,&#8221; said Kristin Powers, Bloomberg&#8217;s Deputy Head of Media Editorial, who oversees video.\u00a0 &#8220;Across TV, digital, social, vodcast, and documentaries, we&#8217;re creating a premier destination for our best video.&#8221;<\/p>\n<p>\u201cWe\u2019re continuing to invest in video, so it\u2019s easy to discover and seamless to navigate across one integrated Bloomberg experience,\u201d said Roman Mackiewicz, Bloomberg Media\u2019s Chief Information Officer, who leads production and distribution. \u201cWith one of the world\u2019s largest business video libraries and hundreds of new hours added each month, we\u2019re focused on connecting people to the content they need to make big decisions \u2013 and generating more innovative opportunities for advertisers along the way.\u201d<\/p>\n<p>Bloomberg\u2019s total hours-watched in 2025 grew <strong>25% year-over-year <\/strong>amongan average monthly <strong>video audience exceeding 55 million<\/strong>. Across linear television and<strong> 48 streaming partners internationally<\/strong>, Bloomberg also has a<strong> total household reach of more than 430 million<\/strong>.<\/p>\n<p>Additionally, Bloomberg offers a proprietary video advertising suite, to connect brands to that premium audience with more specificity. Those products include contextual targeting for live TV enhanced by Large Language Model (LLM) technology and audience-based targeting as well as Trigr, Bloomberg\u2019s platform that aligns real-time brand messaging alongside the most relevant market conditions.<\/p>\n<p>Coming to the new video experience this month:<\/p>\n<ul>\n<li>4: <strong>Bloomberg Deals<\/strong> debuts is a new weekly show examining the biggest mergers, acquisitions, and capital flows shaping global markets, hosted by Dani Burger, with contributions by Scarlet Fu<\/li>\n<li>4: <strong><em>Peer to Peer<\/em><\/strong><em>: <\/em>David Rubinstein\u2019s interview with <strong>Mike Pence<\/strong><\/li>\n<li>11<strong>: <em>The Circuitwith Emily Chang<\/em><\/strong>features a new episode with <strong>Gavin Newsom<\/strong><\/li>\n<li>13:<strong><em>Leaders with Francine Lacqua<\/em><\/strong><em>\u2019s <\/em>season finale with Ajay Banga<\/li>\n<li>17:<strong><em>Bloomberg Investigates<\/em><\/strong>: the Emmy-winning franchise deep dives into global accountability and risk, with a new episode, \u201cAirplane Thief\/The Sixth Bureau\u201d<\/li>\n<li>28: A new <strong>weekend live program<\/strong> bringing context to the week\u2019s biggest stories<\/li>\n<\/ul>\n<p>This programming sits alongside Bloomberg\u2019s expanding portfolio of original formats, including <strong>Weekly Docs<\/strong>, <strong>Bloomberg Primer<\/strong> \u2013 and short-form explainers including <strong>Microdocs<\/strong>\u2013 designed to add clarity and context in fast-moving news moments.<\/p>\n<p>The growing slate continues to earn industry recognition. Most recently, Bloomberg News and DCTV received a 2026 Alfred I. duPont-Columbia Award for the documentary feature <em>Can\u2019t Look Away: The Case Against Social Media<\/em>. In 2025, <em>Bloomberg Investigates<\/em> and <em>The Future with Hannah Fry <\/em>won News and Documentary Emmys, with <em>The Circuit <\/em>and <em>Bloomberg News Spotlight <\/em>also nominated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bloomberg Media today announced the launch of its new digital video experience, a redesigned one-stop home for premium live and on-demand content. Starting today, viewers globally can access all of Bloomberg\u2019s video here on its site and at the new \u2018Stream\u2019 tab on the Bloomberg mobile app that brings together video and audio in one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-22408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/22408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=22408"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/22408\/revisions"}],"predecessor-version":[{"id":22412,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/22408\/revisions\/22412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/22411"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=22408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=22408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=22408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}