Cereal Partners Worldwide, the maker of Nestl\u00e9 Breakfast Cereals and a leading breakfast cereal business in the world, is taking fans beyond the cereal bowl with an interactive metaverse experience.<\/p>\n\n\n\n
The Nestl\u00e9 Cereals Metaclub will host a vast space with 10 unique virtual attractions on Decentraland, bringing together access to sustainability themed online challenges, NFTs with real life rewards, and a digital Anghami lounge featuring specially curated playlists with free Anghami Plus subscriptions.<\/p>\n\n\n\n
\u201cLiving up to our purpose to \u201cMake Breakfast Better\u201d, we are excited to be the first Breakfast Cereal Business to enter the metaverse and aim to create immersive and rewarding experiences for our consumers to enjoy and connect with our brands while raising awareness with our dedicated sustainability attractions\u201d.said Nehmatallah Younes, Business Executive Office, Cereal Partners Worldwide, Middle East & North Africa<\/p>\n\n\n\n
\u201cOur Nestl\u00e9 Cereals Metaclub offers a unique channel to engage and connect with younger audiences, educate them on the topics of sustainability, while taking them through an omnichannel brand experience,\u201d said Bahaa Boulmona, Brand Manager, Cereal Partners Worldwide, Middle East & North Africa.<\/p>\n\n\n\n
Qossay Al Sattari, Distribution Partnerships Lead, Anghami, commented: \u201cAt Anghami we strongly believe in innovation and in offering customers unique entertainment experiences that have a positive social impact. This initiative is a great example of innovation meeting sustainability.\u201d<\/p>\n\n\n\n
With a special focus on regenerative agriculture, the Nestl\u00e9 Cereals Metaclub features a dedicated Rainforest Corner, in partnership with the Rainforest Alliance,to raise awareness for sustainability projects and encourage donations. ANestl\u00e9 Cocoa Plan Zone further spotlights how cocoa is responsibly sourced, and a virtual breakfast cereal factory \u2013 modelled after Nestl\u00e9\u2019s Karacabey Factory in Turkiye \u2013highlights how renewable energy is efficiently used.<\/p>\n\n\n\n
To enter the Nestl\u00e9 Cereals Metaclub, users can simply choose their favorite avatar and start exploring the space.<\/p>\n\n\n\n
Cereal Partners Worldwide is behind some of the world\u2019s most iconic breakfast cereals brands \u2013 NESQUIK\u00ae, CHEERIOS\u00ae,LION\u00ae, and KOKOKRUNCH\u00ae to name a few.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cereal Partners Worldwide, the maker of Nestl\u00e9 Breakfast Cereals and a leading breakfast cereal business in the world, is taking fans beyond the cereal bowl with an interactive metaverse experience. The Nestl\u00e9 Cereals Metaclub will host a vast space with 10 unique virtual attractions on Decentraland, bringing together access to sustainability themed online challenges, NFTs […]<\/p>\n","protected":false},"author":1,"featured_media":16366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-16364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/16364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=16364"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/16364\/revisions"}],"predecessor-version":[{"id":16367,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/16364\/revisions\/16367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/16366"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=16364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=16364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=16364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}