The Metaverse is creating a new world through an immersive virtual reality \u2013 one in which we can live, work, play, and shop.<\/p>\n\n\n\n
Artificial intelligence and augmented reality, the two important components of the Metaverse could open up opportunities for new business models that leverage virtual fashion.<\/p>\n\n\n\n
Technology that allows for 360-degree views has already been used to present designer collections through online showrooms, and avatars of models have walked 3-D virtual runways.<\/p>\n\n\n\n
At a minimum, fashion\u2019s foray into the Metaverse suggests promising new innovative ways for consumer engagement.<\/p>\n\n\n\n
While no one can predict exactly how this rapidly growing digital universe will shape up, the opportunities it presents are exciting\u2014for luxury brands, retailers, and indeed for consumers themselves.<\/p>\n\n\n\n
Metaverse Fashion Council<\/a> and ONLYwebinars.com<\/a> are hosting a webinar on 18 July at noon ET to discuss how haute couture and luxury retail brands are pivoting to the Metaverse.<\/p>\n\n\n\n According to Sharad Agarwal, Chief Metaverse Officer of Cyber Gear<\/a>, \u201cFashion is a $2.5T industry. On a global basis, we consume more than 100 billion items of clothing. We see that several iconic fashion brands like Gucci, Louis Vuitton, Balenciaga, Burberry, Dolce & Gabbana, DIOR, Givenchy, and Tommy Hilfiger are all migrating to a \u2018digital first\u2019 approach to marketing and manufacturing. This will lead to a sustainability revolution which is good for the planet.\u201d<\/p>\n\n\n\n The webinar has a constellation of stars drawn from the fashion industry.<\/p>\n\n\n\n Panelists<\/p>\n\n\n\n Clare Tattersall<\/a><\/p>\n\n\n\n Nova Lorraine<\/a><\/p>\n\n\n\n Lauren Kacher<\/a><\/p>\n\n\n\n Sunil Arora<\/a><\/p>\n\n\n\n Tracy Greenan<\/a><\/p>\n\n\n\n Host<\/p>\n\n\n\n Sharad Agarwal<\/a><\/p>\n\n\n\n