Automobili Lamborghini adds a new record to its list with its Super SUV Urus, as the best-selling model in the shortest time ever. Since its market debut in 2018, 20,000 units have been produced, setting sales records year on year. The twenty-thousandth Urus, in Viola Mithras with black calipers and panoramic roof, comes off the production line today, destined for a customer in Azerbaijan.<\/p>\n\n\n\n
The Urus has been the catalyst for doubling company volumes and the size of the Sant\u2019Agata Bolognese factory. It has won numerous awards and accolades and it has been the \u201cUnlock any Road\u201d protagonist in events worldwide, from the highest roads to the most extreme off-road environments.It is estimated that Urusesowned around the world have covered more than 360 million kilometres in total.<\/p>\n\n\n\n
\u201cFrom the first moment we presented the Urus concept at Beijing motor show in 2012, to its market debut in 2018and each year since, the Urus has proved its continued appeal as a true Lamborghini, born from our super sports heritage and the world\u2019s first Super SUV, the LM 002,\u201d<\/em> said Stephan Winkelman, Automobili Lamborghini Chairman and CEO.\u201cThe Urus is a perfect complement to our super sports model ranges, providing a luxurious and high-performance daily drive for those who identify with our authentic Italian brand.\u201d<\/em><\/p>\n\n\n\n Around the world through a tale of records and adventures<\/strong><\/p>\n\n\n\n Following its launch in December 2017, the Urus was presented to customers in a spring 2018 world tour, covering 114 cities in just four months<\/strong>, with more than 70% of initial orders collected from newcomers to the brand.<\/p>\n\n\n\n Thanks to its six driving modes for Strada, Sport and Corsa as well as off-road, sand and snow, the Urus\u2019 reputation for \u201cUnlock any Road\u201d has seen the Super SUV set a new high-speed record for ice-driving on Russia\u2019s Lake Baikal<\/strong> and scale the world\u2019s highest drivable road<\/strong>:India\u2019s Umling La pass at 19,300ft.<\/p>\n\n\n\n Urus tours have traversed 6,500 kilometres across Japan;explored the Icelandic rockscapes; excelled on ice and snow tracks in Lamborghini Accademia events; visited the most exclusive destinations of stunning Sardinia;and scaled Italian mountains to visit Christmas markets. A fleet of Urus showed off their prowess on sand in Portugal\u2019s Nazare beach, while champion windsurfer Alessandro Marcian\u00f2 took to the waves; Urus followed Italian paragliding champion, Aaron Durogati, on road and off when he competed in the Red Bull X-Alps race in the Italian mountains.<\/p>\n\n\n\n Ad Personamcustomisation: reflecting customers\u2019 personalities through colours<\/strong><\/p>\n\n\n\n The most popular exterior Ad Personamcolours on Urus are Grigio Telesto, Blu Cepheus and Viola Pasifae. The appeal of the Graphite and Pearl capsules also attracted Lamborghini customers to the colours,Nero Noctis Matt (Graphite) and Arancio Borealis (Pearl).<\/p>\n\n\n\n These five Ad Personam exterior colours have emerged as favourites, demonstrating the diverse personalities and identity of Urus and their owners.<\/p>\n\n\n\n Doubling of the production site;manufacturing 4.0; more than 500 employees hired in less than four years<\/strong><\/p>\n\n\n\n Automobili Lamborghini\u2019s headquarters in Sant\u2019Agata Bolognese has grown exponentially with the arrival of Urus: the factory doubled from 80,000 to 160,000 square metresand establishedLamborghini Manufacturing 4.0: an innovative approach to production technologies to support assembly-line workers. More than 500 permanent new staff have been hired from 2015 to 2018 to sustainthe Urus project.In 2019the Urus paintshop was inaugurated, and since 2020, the Urus supply chain has become more sustainable through replacing the Urus bodies\u2019 transportation by truck with train, and the cut of CO2 emissions by 85%.<\/p>\n\n\n\n The V8 turbo that combines the soul of a super sports car with the functionality of a SUV<\/strong><\/p>\n\n\n\n The Lamborghini Urus sports a 4.0-litre twin-turbo V8 engine, delivering 650 HP (478 kW) at 6,000 rpm (max. 6,800 rpm), and torque of 850 Nm at 2,250 rpm. With 162.7 HP\/litre, it boasts one of the highest specific power ratings in its class, as well as the best weight-to-power ratio of 3.38 kg\/HP. Combining four-wheel drive and four-wheel steering, the Urus achieves acceleration of 0-100 km in 3.6 seconds (0-200 km\/h in 12.8 seconds) and a maximum speed of 305 km\/h.<\/p>\n","protected":false},"excerpt":{"rendered":" Automobili Lamborghini adds a new record to its list with its Super SUV Urus, as the best-selling model in the shortest time ever. Since its market debut in 2018, 20,000 units have been produced, setting sales records year on year. The twenty-thousandth Urus, in Viola Mithras with black calipers and panoramic roof, comes off the […]<\/p>\n","protected":false},"author":1,"featured_media":15284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-15282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/15282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=15282"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/15282\/revisions"}],"predecessor-version":[{"id":15285,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/15282\/revisions\/15285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/15284"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=15282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=15282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=15282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}