{"id":15012,"date":"2022-04-19T14:10:54","date_gmt":"2022-04-19T10:10:54","guid":{"rendered":"https:\/\/pressreleasenetwork.com\/site\/?p=15012"},"modified":"2022-04-19T14:10:57","modified_gmt":"2022-04-19T10:10:57","slug":"gartner-survey-finds-rise-in-business-technologists-is-driving-funding-for-tech-purchases-outside-of-it","status":"publish","type":"post","link":"https:\/\/pressreleasenetwork.com\/site\/2022\/04\/19\/gartner-survey-finds-rise-in-business-technologists-is-driving-funding-for-tech-purchases-outside-of-it\/","title":{"rendered":"Gartner Survey Finds Rise In Business Technologists Is Driving Funding For Tech Purchases Outside Of IT"},"content":{"rendered":"\n<p>Seventy-four percent of technology purchases are funded, at least partially, by business units (BUs) outside of IT, according to a recent Gartner, Inc. survey. Only 26% of technology investments are funded entirely by the IT organization.\u00a0<\/p>\n\n\n\n<p>In November and December 2021, Gartner surveyed 1,120 manager-level or higher respondents\u00a0in organizations with at least $1 million in annual revenue\u00a0in North America, Western Europe and Asia\/Pacific to understand how organizations approach large-scale buying efforts for enterprise technology.<\/p>\n\n\n\n<p>\u201cAs technology becomes more critical to and embedded across the business, buying team dynamics continue to evolve.\u00a0In the past, it was relatively easy to predict who buyers were,\u00a0but all that has changed,\u201d said\u00a0Derry N. Finkeldey, research vice-president at Gartner.<\/p>\n\n\n\n<p>\u201cGartner research found that 41% of employees\u00a0are\u00a0business technologists, creating technology or analytics capabilities for internal or external business use and reporting outside of IT departments.\u00a0In\u00a0a world where\u00a0most technologists work outside the corporate IT department, literally anyone could be a technology buyer for their organization.\u201d<\/p>\n\n\n\n<p>The survey found that across\u00a0large purchases in every major technology category, organizations take varying approaches to funding:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The most common funding approach for\u00a0<strong>hardware, technology services and managed services<\/strong>\u00a0is for IT to fund the entire purchase, followed by funding coming from multiple departments or BUs and IT.<\/li><li>The most common funding model for\u00a0<strong>software and integrated solutions<\/strong>\u00a0flip these two: Funding by multiple departments and IT is most common, followed by IT-only funding.<\/li><li>IT is providing at least part of the funding in 70% of the purchases studied.<\/li><li>Seventy-five percent of respondents using shared funding approaches experienced delays reaching agreement on the budget allocation between groups.<\/li><\/ul>\n\n\n\n<p>\u201cHigh-tech providers need new approaches to identify not only\u00a0<em>whom\u00a0<\/em>to engage, but also\u00a0<em>how\u00a0<\/em>to engage B2B buyers across all BUs, with confidence that their approaches will be effective and their roadmaps compelling.\u00a0Product leaders\u00a0need to coach teams tasked with discovering budget availability to extend that research to also include the funding approach,\u201d said Finkeldey.<\/p>\n\n\n\n<p>Even as the role of business technologists grows, product leaders should not bypass central IT representatives even\u00a0when\u00a0addressing an industry- or line-of-business-specific use case with an identified business champion, because in nearly every case, IT will continue to provide at least partial funding.<\/p>\n\n\n\n<p>Gartner clients can learn more in\u00a0\u201cAnticipate Delays and Consensus Challenges When Funding is Distributed\u201d\u00a0and in the on-demand webinar\u00a0The B2B Buying Myths That Are Costing You Business.<\/p>\n\n\n\n<p>Learn about the top priorities for technology product managers in the complimentary ebook\u00a02022 Leadership Vision for Technology Product Managers.<\/p>\n\n\n\n<p><strong>Gartner Tech Growth & Innovation Conference<\/strong><\/p>\n\n\n\n<p>Gartner analysts will provide additional analysis on tech buying behavior at the\u00a0Gartner Tech Growth & Innovation Conference 2022, taking place virtually July 12-13 in\u00a0the Americas. Follow news and updates from the conference on Twitter using\u00a0#GartnerTGI.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seventy-four percent of technology purchases are funded, at least partially, by business units (BUs) outside of IT, according to a recent Gartner, Inc. survey. Only 26% of technology investments are funded entirely by the IT organization.\u00a0 In November and December 2021, Gartner surveyed 1,120 manager-level or higher respondents\u00a0in organizations with at least $1 million in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15014,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-15012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/15012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=15012"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/15012\/revisions"}],"predecessor-version":[{"id":15015,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/15012\/revisions\/15015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/15014"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=15012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=15012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=15012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}