{"id":14559,"date":"2022-02-09T14:19:30","date_gmt":"2022-02-09T10:19:30","guid":{"rendered":"https:\/\/pressreleasenetwork.com\/site\/?p=14559"},"modified":"2022-02-09T14:19:44","modified_gmt":"2022-02-09T10:19:44","slug":"bmw-to-debut-a-new-advertisement-during-the-super-bowl-starring-arnold-schwarzenegger-salma-hayek-pinault-and-the-all-new-fully-electric-bmw-ix-sports-activity-vehicle","status":"publish","type":"post","link":"https:\/\/pressreleasenetwork.com\/site\/2022\/02\/09\/bmw-to-debut-a-new-advertisement-during-the-super-bowl-starring-arnold-schwarzenegger-salma-hayek-pinault-and-the-all-new-fully-electric-bmw-ix-sports-activity-vehicle\/","title":{"rendered":"BMW To Debut A New Advertisement During The Super Bowl Starring Arnold Schwarzenegger, Salma Hayek Pinault And The All-New, Fully Electric BMW iX Sports Activity Vehicle"},"content":{"rendered":"\n<p><strong>Woodcliff Lake, NJ.<\/strong>BMW will debut a new 60-second advertisement during the Super Bowl on Sunday, February 13, 2022, to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger and Academy Award nominee Salma Hayek Pinault, and was directed by two-time Academy Award nominated director Bryan Buckley. It will air during the third commercial break of the first quarter of the game.<\/p>\n\n\n\n<p>Schwarzenegger stars as Zeus, the Greek god of lightning, and Hayek Pinault plays his wife, the goddess Hera, as they retire from Mt. Olympus to a quiet life in Palm Springs, California.&nbsp; However, the monotony of retirement quickly weighs on Zeus, who becomes frustrated by his struggles with earthly electronics and his nagging mortal neighbors\u2019 constant requests to charge their electric golf carts and hedge trimmers. Meanwhile, Hera, the hero of the story, has fully acclimated and is thriving in retirement. In an effort to bring some excitement back into Zeus\u2019s life, she gifts him with an all-electric BMW iX, which quickly helps reignite her husband\u2019s electric mojo. The spot closes with the happy couple rocking down the road in their new BMW iX to Eddy Grant\u2019s \u201cElectric Avenue\u201d while Zeus uses his electric power to change the traffic lights to green.<\/p>\n\n\n\n<p>\u201cAll-electric mobility is at the very heart of the BMW brand,\u201d said Jens Thiemer, senior vice president, customer and brand, BMW AG. \u201cThere is no better place to make this statement than in front of one of the largest television audiences in the world, where viewers tune in as much for the commercials as they do for the game. With Arnold and Salma, we are able show the world the new BMW iX in a memorable and impactful way.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cThe humor lies in this legendary god of lightning, who is supposed to be indestructible, battling with everyday electronics,\u201d said Schwarzenegger. \u201cIt is only when his brilliant wife presents him with the gift of an all-electric BMW iX that Zeus is struck with the mighty power of electricity and is completely rejuvenated.\u201d<\/p>\n\n\n\n<p>The spot was conceived by BMW\u2019s lead U.S. creative agency, Goodby Silverstein &amp; Partners, and directed by two-time Academy Award nominated director Bryan Buckley, highly acclaimed for his work on more than 65 Super Bowl commercials. The ad also marks Hayek Pinault\u2019s debut in a Super Bowl spot and the first time she and Schwarzenegger have costarred in a national ad.<\/p>\n\n\n\n<p>\u201cThis is my first Super Bowl commercial\u2014and the first time I\u2019ve played a Greek goddess,\u201d said Hayek Pinault. \u201cSeventy-five percent of the decisions made in a marriage about where to spend the money are made by women, and in this commercial, it is the woman who decides on the right car to get her husband back on track. Of course, the commercial is entertaining, but there is also a real human truth to it.\u201d&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019ve done 60-some-odd Super Bowl spots. I\u2019ve never had more star power than these two,\u201d said director Bryan Buckley. \u201cWhen I first saw&nbsp; Schwarzenegger\u2019s name on the script, I was in. And Salma\u2014there is no one greater as an actress. It\u2019s a movie in 60 seconds, and it\u2019s on the biggest platform.\u201d<\/p>\n\n\n\n<p>\u201cTranscending sports, this iconic annual event isn\u2019t just a championship game. It\u2019s a cultural phenomenon where viewers pay even more attention when the action on the field stops,\u201d said Rich Silverstein, co-founder and co-chairman of Goodby Silverstein &amp; Partners. \u201cThere\u2019s only one person on the planet who could say he\u2019s Zeus, and that\u2019s Arnold. And there\u2019s only one brand worthy of being called the Ultimate Electric Driving Machine, and that\u2019s BMW. We needed to showcase this in a big way, and that is what we\u2019re doing on February 13.\u201d&nbsp;<\/p>\n\n\n\n<p>Designed to provide more than just mortal mobility, the BMW iX brings together the fifth generation of BMW eDrive technology with the company\u2019s latest developments in the fields of design, connectivity, digital services and sustainability. With 516 hp and a 0\u201360 time of only 4.6 seconds, the BMW iX offers an exhilarating driving experience with an EPA estimate of up to 324 miles of all-electric range and the latest in-vehicle technology, including 5G connectivity, a sweeping curved display that unites the 12.3-inch information display with a 14.9-inch central control display, and the debut of BMW iDrive 8, the company\u2019s latest user-interface system. The BMW iX starts at $83,200 plus $995 destination and handling.<\/p>\n\n\n\n<p>\u201cThis is a pinnacle event in the U.S. and the perfect stage on which to introduce the BMW iX to our customers,\u201d said Uwe Dreher, vice president, marketing, BMW of North America. \u201cWe have already seen a significant number of preorders for both the BMW iX and BMW i4, and a huge amount of excitement for these two new electric vehicles.\u201d<\/p>\n\n\n\n<p>Alongside the BMW iX, BMW will also launch the fully electric BMW i4 four-door Gran Coupe in the U.S. next month as the company takes a major step toward its stated goal of reaching global sales of 50% electric vehicles by 2030.<\/p>\n\n\n\n<p>BMW\u2019s last Super Bowl ad appeared in 2015 and featured Katie Couric and Bryant Gumbel as they marveled over BMW\u2019s first fully electric production vehicle, the BMW i3. The BMW i3 was a pioneer of electromobility and later became one of the best-selling premium electric vehicles in the world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Woodcliff Lake, NJ.BMW will debut a new 60-second advertisement during the Super Bowl on Sunday, February 13, 2022, to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger and Academy Award nominee Salma Hayek Pinault, and was directed by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-14559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/14559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=14559"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/14559\/revisions"}],"predecessor-version":[{"id":14562,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/14559\/revisions\/14562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/14561"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=14559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=14559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=14559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}