Etisalat has been ranked as the world\u2019s strongest telecom brand and is the first in the Middle East and Africa (MEA) region to achieve this milestone recognition by Brand Finance, the world\u2019s leading brand valuation authority.<\/p>\n\n\n\n
With a telecom portfolio of well over US$ 12.5 billion, Etisalat not only retained its AAA brand rating but also its position in MEA as the strongest brand across all categories and the most valuable brand portfolio. These accolades underline the UAE\u2019s leadership position globally in its cutting-edge telecom infrastructure and strategic advances in digital transformation.<\/p>\n\n\n\n
Committed to customer value creation<\/strong><\/p>\n\n\n\n Eng. Hatem Dowidar, CEO, Etisalat Group, said: \u201cTo be recognised as the world\u2019s strongest telecom brand and as the most valuable telecom brand portfolio in MEA underline the success of our strategic initiatives to build a robust telecom infrastructure that creates added value for our customers wherever we serve. With our relentless focus on being customer-centric, we continue to push our horizons by investing in next generation technology that enhance our service offering and help shape the digital future.\u201d<\/p>\n\n\n\n He added: \u201cIn this digital-first era, our focus is to be agile to meet the evolving requirements of our customers and deliver relevant and flexible services. Since our inception in 1976, we have been led by a vision to create a world-class telecom infrastructure that is central to economic progress. We are inspired by the support and guidance of the UAE leadership to stay innovative and future-focused so that we can continue to empower communities and enrich lives.\u201d<\/p>\n\n\n\n Astute brand leadership<\/strong><\/p>\n\n\n\n Brand Finance also named Eng. Hatem Dowidar to the Elite List of Brand Guardians globally. This recognises the ground-breaking initiatives that he launched since he joined Etisalat in September 2015, which played a key role in propelling Etisalat\u2019s business growth. Assuming the role of Group CEO in 2020, he stewarded the company\u2019s growth through the fast-changing telecom and technology landscape following the COVID-19 pandemic. His astute brand stewardship served as the foundation for enhancing Etisalat\u2019s brand reputation as well as employee engagement.<\/p>\n\n\n\n David Haigh, Chairman and CEO, Brand Finance, said:\u201cGuided by the vision to \u2018drive the digital future to empower societies\u2019, Etisalat is the world\u2019s strongest telecoms brand of 2022, as well as retaining its status as the strongest brand in the Middle East and Africa for the second consecutive year. Etisalat\u2019s brand focuses on togetherness and plays its part by providing a first-class telecoms infrastructure across its footprint. Exceptional rollout of 5G technology has also meant that the Etisalat Group\u2019s portfolio of brands is the most valuable amongst telecoms organisations in the Middle East.\u201d<\/p>\n\n\n\n Attributing the success to his team at Etisalat, Dowidar added: \u201cOur significant brand value growth is the result of the contributions and dedication of our employees across all the markets where we operate. Alongside our partners, they are the cornerstones of our efforts to be a digital-first company that is future-ready, while upholding our vision to empower societies, and turn challenges into opportunities.\u201d<\/p>\n\n\n\n Path-breaking achievements <\/strong><\/p>\n\n\n\n With the UAE leading the world in fibre-to-the-home (FTTH) penetration rate, Etisalat\u2019s robust fibre-optic infrastructure enhances the customer experiences across all business operations. Etisalat raised the benchmark as the world\u2019s fastest network by delivering the best 5G experience at Expo 2020 Dubai as its official telecommunication and digital services partner, surpassing the expectations of millions of visitors. Etisalat has built a dedicated network for Expo 2020, which is the first 5G commercial site in MENA with more than 8,000 Wi-Fi access points, 8,500 mobile access points, and 700 km of fibre-optic cable.<\/p>\n\n\n\n As the UAE celebrates its 50th anniversary, Etisalat has leveraged its 46 years of telecoms experience and its investment in telecom infrastructure to enable the progress of the people and business alike, in addition to supporting vital sectors such as healthcare and education, especially following the pandemic. Through its \u2018Stay at Home\u2019 campaign, over one million students across the UAE completed their studies online seamlessly.<\/p>\n\n\n\n Empowering the digital future<\/strong><\/p>\n\n\n\n As the telecom sector continues to evolve at breakneck speed, Dowidar is focused on strengthening Etisalat\u2019s strategic role in empowering the communities it serves in global markets. \u201cOur proven ability to deliver seamless connectivity is our differentiating strength. We are fully equipped to unlock the potential of digital technologies to drive digital transformation at all levels \u2013 from government to business to individuals. Our recognition as the world\u2019s leading telecom brand further fuels our ambition to expand to new geographies and build innovative partnerships, underpinning Etisalat as a brand that makes a positive difference.\u201d<\/p>\n\n\n\n Etisalat\u2019s digital arm has already made great strides in its digital B2B services, particularly in cybersecurity, the Internet of Things (IoT), and cloud connectivity. Help Ag, Etisalat Enterprise Digital\u2019s cybersecurity arm, protects customers against identity theft and serve as an effective digital transformation vehicle.<\/p>\n\n\n\n Brand Finance is the world\u2019s leading independent branded business valuation and strategy authority. Founded in 1996 and headquartered in the City of London, it aims to \u2018bridge the gap between marketing and finance.\u2019 Brand Finance evaluates over 5,000 brands across all sectors and geographies every year. The 500 most valuable brands are included in the Brand Finance Global 500 report.<\/p>\n","protected":false},"excerpt":{"rendered":" Etisalat has been ranked as the world\u2019s strongest telecom brand and is the first in the Middle East and Africa (MEA) region to achieve this milestone recognition by Brand Finance, the world\u2019s leading brand valuation authority. With a telecom portfolio of well over US$ 12.5 billion, Etisalat not only retained its AAA brand rating but […]<\/p>\n","protected":false},"author":1,"featured_media":14402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-14400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/14400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=14400"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/14400\/revisions"}],"predecessor-version":[{"id":14403,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/14400\/revisions\/14403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/14402"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=14400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=14400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=14400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}