Today, Oakley\u00ae announces a new, multi-year partnership with French footballer and Paris Saint-Germain forward KylianMbapp\u00e9. At just 23 years old, Mbapp\u00e9 is already considered to be a generational talent, but Oakley has partnered with him not because of what he has accomplished on the pitch, but because of the person he is off it. The brand\u2019s new \u201cBe Who You Are\u201d campaign film chronicles Mbapp\u00e9\u2019s journey and highlights his individual attitude and spirit. <\/p>
Mbapp\u00e9 has shown that hard work and persistence can accomplish any dream. It wasn\u2019t just a gift that got him to the top of his game \u2013 it was grit. Behind the trophies and the triumphs is a young man who has worked relentlessly to reach the top of the global soccer world. Praise has been continually heaped on him, and rightfully so. Despite these achievements, Mbapp\u00e9 has remained humble and never forgot his origins – a message he is keen to share with others in the hope of inspiring them on their own personal journey. That is the basis for the \u201cBe Who You Are\u201d campaign, a short film that tells the story of a boy born in the suburbs of Paris with a dream to lead his country back to the grandest stage with a World Cup victory. <\/p>
\u201cEveryone knows what I\u2019m all about when it comes to football \u2013 now, I\u2019m excited to partner with a brand that wants to share my story off the pitch, and support what I want to do to help inspire global youth,” said<\/strong> KylianMbapp\u00e9<\/strong>. \u201cI relate to the Oakley attitude in many ways \u2013 the disruptive, innovative spirit and the drive to create positive change. The \u201cBe Who You Are\u201d message resonated very strongly with me and I want to help instill that belief in staying true to yourself and that self confidence in others. And of course, the eyewear is pretty cool \u2013 you really feel like a superhero when you put on Kato!\u201d<\/p> \u201cWe live in a world that constantly invites us to see athletes as untouchable idols,\u201d said<\/strong> Caio Amato<\/strong>, Oakley Global Marketing Director. \u201cHowever, at Oakley we believe that athletes aren\u2019t measured only by the strength of their body, speed, or accuracy, but by the strength of their heart, kindness, and empathy. And that is what Kylian represents to us: a great human being that understands his role beyond sport \u2013 to lead and inspire future generations to believe in themselves and be who they are.\u201d <\/p> Off the field, Mbapp\u00e9 will support Oakley’s iconic lifestyle eyewear collection. This includes Kato, the ground-breaking eyewear which revolutionized the industry upon its introduction in 2021. Mbapp\u00e9 will bring his irresistible energy and personality to the brand, supporting product releases for years to come.<\/p> To launch the partnership, the full Oakley &KylianMbapp\u00e9 announcement \u201cBe Who You Are\u201d campaign video will be released on January 13th at 6:00 pm CEST on @Oakley Instagram.<\/p> For more information on Oakley, please visit: Oakley.com<\/a>.<\/a><\/p>","protected":false},"excerpt":{"rendered":" Today, Oakley\u00ae announces a new, multi-year partnership with French footballer and Paris Saint-Germain forward KylianMbapp\u00e9. At just 23 years old, Mbapp\u00e9 is already considered to be a generational talent, but Oakley has partnered with him not because of what he has accomplished on the pitch, but because of the person he is off it. The […]<\/p>\n","protected":false},"author":1,"featured_media":14313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/14311"}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=14311"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/14311\/revisions"}],"predecessor-version":[{"id":14314,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/14311\/revisions\/14314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/14313"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=14311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=14311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=14311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}