{"id":14024,"date":"2021-11-18T10:01:59","date_gmt":"2021-11-18T06:01:59","guid":{"rendered":"https:\/\/pressreleasenetwork.com\/site\/?p=14024"},"modified":"2021-11-18T10:02:03","modified_gmt":"2021-11-18T06:02:03","slug":"adidas-inspires-the-city-of-dubai-to-race-for-the-deserts-through-powerful-film-featuring-zidane","status":"publish","type":"post","link":"https:\/\/pressreleasenetwork.com\/site\/2021\/11\/18\/adidas-inspires-the-city-of-dubai-to-race-for-the-deserts-through-powerful-film-featuring-zidane\/","title":{"rendered":"Adidas Inspires The City Of Dubai To Race For The Deserts Through Powerful Film Featuring Zidane"},"content":{"rendered":"\n<p>Continuing to build on its contributions to help reduce our impact on the environment, adidas is uniting people through sport to create change by inviting the city of Dubai to <em>Race for the Deserts<\/em> on November 27<sup>th<\/sup>.&nbsp; The event aims to raise awareness of the threat of plastic pollution in our deserts while supporting the nation\u2019s vision for a more sustainable future.<\/p>\n\n\n\n<p>Told via powerful footage shot across the city of Dubai, the film provides a preview of how one of the world\u2019s most thriving cities rose from the desert, encouraging residents to preserve the nation\u2019s birthplace and help end plastic waste.<\/p>\n\n\n\n<p>Starring football legend Zidane and multiple adidas brand ambassadors, including Raha Moharrak, Walid Yari and Baraa El Sabbagh as well as adidas Runners coaches George Crew, Elizabeth Thompson and Lucy Murt, the film \u201c<em>Race for the Deserts<\/em>\u201d visits destinations including Dubai Design District and the historical Al Bastakiya, before ending in the epic desert of Al Qudra.&nbsp;<\/p>\n\n\n\n<p>To view the video, visit @adidasDXB on Instagram or click <a href=\"https:\/\/www.instagram.com\/tv\/CWYb3ajFLYz\/?utm_source=ig_web_copy_link\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p><strong>How to sign up to Race for the Deserts:<\/strong><\/p>\n\n\n\n<p>adidas app users can sign up directly through the following link: <a href=\"https:\/\/eur01.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fgo.adidas.com%2Fihha%2F85b7090a&amp;data=04%7C01%7Cchris.smith2%40adidas.com%7C9c78421336ef41f0410e08d9a4ed039e%7C3bfeb222e42c4535aaceea6f7751369b%7C0%7C0%7C637722161533928723%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=q41Zsb%2F%2FxGsNzv2E6pzQdZH4ZbWrPxQ0DWwxnK3CDSk%3D&amp;reserved=0\">https:\/\/go.adidas.com\/ihha\/85b7090a<\/a><\/p>\n\n\n\n<p>Those without the adidas app can sign-up through the following steps:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Download the adidas mobile app on iOS or Google Play<\/li><li>Select<em>\u2018on the radar\u2019<\/em>at the bottom of the page<\/li><li>Scroll down to <em>\u2018events in my area\u2019<\/em><\/li><li>Select <em>\u2018sign up\u2019 to join us on November 27<sup>th<\/sup><\/em><\/li><\/ol>\n\n\n\n<p>For every KMran on November 27<sup>th<\/sup>, 10AED will be contributed to adidas\u2019 local sustainability partner Dgrade in an effort to keep our deserts clean.<\/p>\n\n\n\n<p>Additionally, and as part of the build up to Race for the Deserts, adidas hosted a community run on Friday, November 12 in Al Qudra Desert. Following the run, participants collected plastic litter close to the area as part of the brand\u2019s initiative to create a better future for sport through sustainability whilst making a difference to the local environment.<\/p>\n\n\n\n<p>For more information and to follow the conversation, follow@adidasDXB and #adidasDXB #Dubai30x30 #RacefortheDeserts<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continuing to build on its contributions to help reduce our impact on the environment, adidas is uniting people through sport to create change by inviting the city of Dubai to Race for the Deserts on November 27th.&nbsp; The event aims to raise awareness of the threat of plastic pollution in our deserts while supporting the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-14024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/14024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=14024"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/14024\/revisions"}],"predecessor-version":[{"id":14027,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/14024\/revisions\/14027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/14026"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=14024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=14024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=14024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}