The European Tour group and DP World today jointly announced a ground-breaking evolution to their long-term partnership, with DP World becoming the new title sponsor of the group\u2019s main tour from the start of the 2022 season.<\/p>\n\n\n\n
The agreement heralds a new era in the history of the European Tour group, which, along with DP World, will celebrate its 50th anniversary in 2022, the first season of the newly named DP World Tour.<\/p>\n\n\n\n
Today\u2019s announcement represents a significant deal in terms of global sports partnerships, with DP World\u2019s substantial commitment dedicated to three key areas: elevating the Tour in every way, growing the game of golf globally, and driving positive community impact.<\/p>\n\n\n\n
The new look DP World Tour will see total prize money break through the $200 million mark for the first time, with a new minimum prize fund of $2 million for all tournaments solely sanctioned by the DP World Tour.<\/p>\n\n\n\n
In 2022, the DP World Tour will represent a truly global tour through an international schedule, that will feature a minimum of 47 tournaments in 27 different countries, including new tournaments in the UAE, Japan, South Africa and Belgium and an expanded Rolex Series comprising five events: the Abu Dhabi HSBC Championship, the Slync.io Dubai Desert Classic, the Genesis Scottish Open, the BMW PGA Championship and the season-ending DP World Tour Championship.<\/p>\n\n\n\n
For the first time, it will also feature three tournaments co-sanctioned with the PGA TOUR – the aforementioned Genesis Scottish Open, as well as the Barbasol Championship and the Barracuda Championship taking place in the United States \u2013 as a result of the Strategic Alliance between male professional golf\u2019s two leading Tours. To view the full 2022 schedule, please click here.<\/p>\n\n\n\n
The European Tour and DP World were both established in 1972 and have since developed into global enterprises with DP World, which is headquartered in Dubai, evolving into the leading provider of global smart end-to-end supply chain and logistics solutions.<\/p>\n\n\n\n
DP World\u2019s association with the European Tour spans more than a decade, first becoming a presenting partner of the European Tour\u2019s Race to Dubai finale at Jumeirah Golf Estates in its inaugural year in 2009, before the Rolex Series event was renamed the DP World Tour Championship in 2012. It was in this year that DP World became the tournament\u2019s title partner.<\/p>\n\n\n\n
DP World then became an Official Partner of the European Tour in 2015, and they will now become the Official Title Partner of the Tour from the start of the 2022 season, which begins with the Joburg Open in South Africa, from November 22-25.<\/p>\n\n\n\n
Keith Pelley, Chief Executive of the European Tour group, said: “Today\u2019s announcement is undoubtedly a momentous one in the proud history of our Tour. The launch of the DP World Tour in 2022, coinciding with both of our 50th anniversaries, will herald a new era in global golf, and crucially it will benefit everybody involved \u2013 all our players, caddies, fans and partners \u2013 as well as making an important contribution to wider society.<\/p>\n\n\n\n
“The entire ecosystem of our Tour will be strengthened because of this hugely significant deal, and that was essential to us and to DP World, who have been an incredible supporter of our Tour as well as golf more widely, from grassroots through to the elite professional game.<\/p>\n\n\n\n
“The DP World Tour is, therefore, a natural evolution of our decade-long partnership, and the presence of \u2018World\u2019 in our new title better reflects our global reach.”<\/p>\n\n\n\n
Sultan Ahmed bin Sulayem, Group Chairman and CEO of DP World, said: “DP World has been a partner of the European Tour for over a decade. Our long-standing partnership has provided an excellent platform to engage with customers, prospects, and stakeholders, and build our brand. We have relished the opportunity to support the Tour in growing the game of golf and improving access to the sport at all levels. The key to this success has been and will continue to be the shared vision and values that underpin the partnership.<\/p>\n\n\n\n
“We both have a global mindset, are committed to inclusivity, and invest in new technologies to stay competitive \u2013 attributes which today become the fundamental principles of the DP World Tour. As the leading provider of smart logistics solutions worldwide, we will use our people, assets, and connectivity to help grow the Tour further and change what\u2019s possible in golf.”<\/p>\n\n\n\n
Jay Monahan, Commissioner of the PGA TOUR and Board Member of the European Tour, added; “Thanks to the support of long-standing partner DP World, today\u2019s announcement significantly elevates the European Tour on a global basis. We are excited for the continued growth and evolution of the European Tour, as well as the momentum this provides toward our Strategic Alliance. I\u2019ve said before that our respective Tours are positioned to grow \u2013 together \u2013 over the next 10 years faster than we ever have at any point in our existence, and today\u2019s announcement is another point of proof in those efforts.”<\/p>\n","protected":false},"excerpt":{"rendered":"
The European Tour group and DP World today jointly announced a ground-breaking evolution to their long-term partnership, with DP World becoming the new title sponsor of the group\u2019s main tour from the start of the 2022 season. The agreement heralds a new era in the history of the European Tour group, which, along with DP […]<\/p>\n","protected":false},"author":1,"featured_media":13946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-13944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/13944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=13944"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/13944\/revisions"}],"predecessor-version":[{"id":13947,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/13944\/revisions\/13947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/13946"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=13944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=13944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=13944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}