{"id":13843,"date":"2021-10-31T16:41:30","date_gmt":"2021-10-31T12:41:30","guid":{"rendered":"https:\/\/pressreleasenetwork.com\/site\/?p=13843"},"modified":"2021-10-31T16:41:37","modified_gmt":"2021-10-31T12:41:37","slug":"cnn-and-samsung-partner-for-a-global-campaign-exploring-the-positive-power-of-technology","status":"publish","type":"post","link":"https:\/\/pressreleasenetwork.com\/site\/2021\/10\/31\/cnn-and-samsung-partner-for-a-global-campaign-exploring-the-positive-power-of-technology\/","title":{"rendered":"CNN And Samsung Partner For A Global Campaign Exploring The Positive Power Of Technology"},"content":{"rendered":"\n

CNN International Commercial (CNNIC) has teamed up with Samsung Electronics (Samsung) for an advertising campaign that highlights the power of technology to build a better future and help people overcome challenges through tech innovations. Through the branded film series\u00a0\u2018Better Tech For All\u2019<\/a>\u00a0and brand alignment with the editorial initiative\u00a0\u2018Tech for Good\u2019<\/a>, the campaign will connect Samsung with CNN\u2019s global audiences to showcase how people have used innovative technology to empower themselves and their communities.<\/p>\n\n\n\n

\u2018Better Tech For All\u2019<\/a>, a branded content series produced by CNNIC\u2019s award winning global brand studio\u00a0Create<\/a>, follows a common theme of remarkable innovations that allow people to thrive and overcome challenges through technology. The first film\u00a0\u2018Signed with Love\u2019<\/a>\u00a0features David Cowan, an expressive deaf sign-language interpreter who has helped official state announcements from Georgia in the U.S. and has been interpreting for the deaf audience for almost thirty years. He reveals how technology has made information more accessible and improved the quality of life of the deaf community. As part of CNNIC\u2019s commitment to sustainability, Create has joined the Advertising Association\u2019s Ad Net Zero initiative and this is Create\u2019s first film to be produced carbon neutrally using the Albert carbon calculator to reduce carbon footprint. Check out this\u00a0behind-the-scenes footage<\/a>\u00a0to learn more about how the production teams across the globe directed this inspiring film.<\/p>\n\n\n\n

In addition, the\u00a0\u2018Tech for Good\u2019<\/a>\u00a0series\u00a0has launched for the second year in a row, in partnership with Samsung.\u00a0Hosted by CNN anchor and correspondent\u00a0Kristie Lu Stout<\/a>, the second season of\u00a0\u2018Tech for Good\u2019<\/a>\u00a0launched in July this year and consists of four 30-minute episodes airing until November across CNN International TV, with extra content on digital and social platforms, exploring how technology is helping both people and wider society in everything from education to sustainability.<\/p>\n\n\n\n

\u201cIt is always a privilege to partner with an industry leader like Samsung for an inspiring cross-platform initiative that showcases the power of technology,\u201d said\u00a0Rob Bradley, Senior Vice President, CNN International Commercial<\/strong>.\u00a0\u201cPowering quality storytelling with the use of\u00a0data insight and analytics makes for an innovative solution that will connect brands with key audiences around the world. We\u00a0look forward to this collaboration inspiring CNN\u2019s audiences to think about the future and improve the lives of others by creating technology for good.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

CNN International Commercial (CNNIC) has teamed up with Samsung Electronics (Samsung) for an advertising campaign that highlights the power of technology to build a better future and help people overcome challenges through tech innovations. Through the branded film series\u00a0\u2018Better Tech For All\u2019\u00a0and brand alignment with the editorial initiative\u00a0\u2018Tech for Good\u2019, the campaign will connect Samsung […]<\/p>\n","protected":false},"author":1,"featured_media":13845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-13843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/13843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=13843"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/13843\/revisions"}],"predecessor-version":[{"id":13846,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/13843\/revisions\/13846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/13845"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=13843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=13843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=13843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}