With a rich history in innovation and crystal cutting, Swarovski charges ahead with its next chapter\u2014a bold vision that celebrates crystal in all its forms. Regarded as fundamental in the worlds of design, science, fashion and entertainment and as an innovator, the new Swarovski debuts with a joyful universe that invites you to \u2018ignite your dreams.\u2019<\/p>
\u201cSwarovski is a company rooted in innovation and reinvention. For 126 years, we have stayed true to our DNA as a brand while rising to meet the needs of an evolving world. We look forward to unveiling this new chapter in our history; one that will mark us as a true crystal lifestyle for the future.\u201d \u2014 Robert Buchbauer, CEO. <\/p>
INSTANT WONDER \u2013 A FEAST FOR THE SENSES<\/strong><\/p> The Swarovski Wonderlab comes alive with the unveiling of 28 Instant Wonder stores in key global markets. What began with Milan\u2019s Galleria store openingin February, theParisian debutin March,and the New York Cityunveilings in Aprilhas led to a much-anticipatedopening in theMall of the Emirates in Dubai, UAE.<\/p> Designed to reflect the brand\u2019s campaign and new visual identity, guests will be welcomed into a sensorial retail space enhanced by vibrant colors, textures, and innovative materials that work together to encourage curiosity and self-expression. Swarovski\u2019s Instant Wonder stores realize a sense of joyful wonder, a candy-like dreamscape filled with the full spectrum of crystal lifestyle pieces\u2014loose components, jewelry, watches, figurines and accessories\u2014 and furnished with a captivating backdrop of Swarovski\u2019s octagonal logo silhouette, created from the new packaging.<\/p> Though one facet of many in the brand\u2019s relaunch, the covetable new boxes play a key role in bringing Instant Wonder stores to life. Each store is represented by one of five colors \u2013 white, pink, green, blue, and yellow \u2013 that are, in turn, inspired by the prismatic result of light shining through crystal. Walls are lined from floor to ceiling in the octagonal boxes to create amonochromatic, repeating motif that encourages exploration.<\/p> In addition, a series of metallic-cast busts replaces traditional jewelry display stands, insteadexperimenting with form, scale, and representation to turn everyday situations in opportunitiesfor self-expression. Each character, named and scanned from life, has beencreated using innovative 3D technology in poses representing moments of joyful play.<\/p> From every vantage point, Swarovski\u2019s ambition is to create an immersive entry into its world of wonder, leaving a lasting and inspired impression for all.<\/p> Discover the Mall of the EmiratesInstant Wonder store, now open.<\/p>","protected":false},"excerpt":{"rendered":" With a rich history in innovation and crystal cutting, Swarovski charges ahead with its next chapter\u2014a bold vision that celebrates crystal in all its forms. Regarded as fundamental in the worlds of design, science, fashion and entertainment and as an innovator, the new Swarovski debuts with a joyful universe that invites you to \u2018ignite your […]<\/p>\n","protected":false},"author":1,"featured_media":12079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/12077"}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=12077"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/12077\/revisions"}],"predecessor-version":[{"id":12080,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/12077\/revisions\/12080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/12079"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=12077"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=12077"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=12077"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}