{"id":11214,"date":"2021-04-01T11:01:39","date_gmt":"2021-04-01T07:01:39","guid":{"rendered":"https:\/\/pressreleasenetwork.com\/site\/?p=11214"},"modified":"2021-04-01T11:01:52","modified_gmt":"2021-04-01T07:01:52","slug":"rainforest-canopy-concept-unfolds-highlights-sustainability-commitment","status":"publish","type":"post","link":"https:\/\/pressreleasenetwork.com\/site\/2021\/04\/01\/rainforest-canopy-concept-unfolds-highlights-sustainability-commitment\/","title":{"rendered":"\u2018Rainforest Canopy\u2019 Concept Unfolds, Highlights Sustainability Commitment"},"content":{"rendered":"\n<p>Malaysia today unveiled the details of the unique `Rainforest Canopy\u2019 concept at its EXPO 2020 country pavilion, highlighting its commitment to sustainability.<\/p>\n\n\n\n<p>Addressing a press conference, the Malaysian Ambassador to the UAE, H.E Mohd Tarid Sufian said, the pavilion spanning an area of 1,234.05 sq. metres, is the first Net Zero Carbon initiative at Expo 2020, and is an architectural marvel blending esoteric design with animation elements to provide a sublime experience of Man-Nature relationship to visitors.<\/p>\n\n\n\n<p>\u201cWe wanted to remind the need to have a sustainable outlook on life and business in these challenging times through our `Rainforest Canopy\u2019 concept at EXPO 2020, a nodal global event contributing to the efforts of a post-COVID economic recovery,\u201d the Ambassador said.<\/p>\n\n\n\n<p>For Malaysia, Expo 2020 is a strategic platform to accelerate economic growth and tide over the impact of the pandemic, and to communicate to the world its focus on sustainable solutions, he said, while congratulating the UAE for holding the event taking on the challenges seamlessly.<\/p>\n\n\n\n<p>The Malaysian pavilion will have participation from 22 government ministries, 40 agencies and five state governments. Together the entities will conduct 26 weekly trade and business programmes throughout the show for six months. It is also estimated that at least 200 Malaysian business delegations will also be part of the large contingent of participants from the country.<\/p>\n\n\n\n<p>\u201cIn line with the theme of EXPO 2020 \u2013 \u2018Connecting Minds, Creating Future,\u2019 &#8211; the Pavilion will bring together a diverse group of businesses from over 10 different industry verticals spread across six clusters,\u201d H.E Mohd Tarid Sufian said.<\/p>\n\n\n\n<p><strong><u>Sustainability Focus<\/u><\/strong><\/p>\n\n\n\n<p>Malaysia\u2019s commitment to sustainability and fostering symbiotic relationship between Man and Nature is the focus of the pavilion. The Theme of the pavilion is `Energising Sustainability,\u2019 \u2013 which captures the country\u2019s commitment to balance socio-economic progress with environmental protection.<\/p>\n\n\n\n<p>Situated between the Sustainability District and Mobility District at the EXPO 2020 premises, the pavilion is a rare endeavor to highlight the benevolence of Nature\u2019s harmony and the need for humanity to be sensitive to it. Meranti wood has been extensively used for the pavilion\u2019s fa\u00e7ade to make a statement of Malaysia\u2019s sustainable forestry practices and timber products. To enhance the impact of the design a novel engineering method has been deployed to project the meranti outward.<\/p>\n\n\n\n<p>\u201cYou will find the `Rainforest Canopy\u2019 concept in the middle of the desert enchanting, complete with tree clusters to walk through flanked by robust flora and fauna and a river meandering in between.&nbsp; The aim is to rekindle the experience of the benign Nature and reflect on how it has protected mankind all along,\u201d said Mr. Shamsul Bahar Mohd. Nor, CEO of the Malaysian Green Technology and Climate Change Centre (MGTC), the implementing agency for Malaysia\u2019s participation in Expo 2020.<\/p>\n\n\n\n<p>The lead ministry for Malaysia\u2019s overall participation is the Ministry of Science, Technology and Innovation.<\/p>\n\n\n\n<p>He said the message of sustainable living and environmental protection was imperative in times of global warming and climate change, adding that the pavilion is designed to reduce greenhouse gas emissions through 20 per cent energy savings achieved with eco-friendly architecture and construction.<\/p>\n\n\n\n<p>\u201cBuilding the pavilion was a challenging project, but exciting too as it blended superior skills with imagination to provide visitors an immersive experience of being in a rainforest. Technology and design are combined in the right proportions to create a truly work of art,\u201d said Mr. Shamsul Bahar Mohd Nor.<\/p>\n\n\n\n<p>The animated pavilion has special projections including an awe-inspiring waterfall effect against the backdrop a desert landscape. The stream originates from the top of the pavilion and snakes its way down the ramp, which has a suspension bridge feel while walking on it.<\/p>\n\n\n\n<p>As visitors set foot on the pavilion\u2019s grounds, light poles designed to sway lightly welcome them. The pavilion itself graces the ground with the lightweight structure, flexible for dismantling and reuse, made with just the right amount of steel. The pavilion is built on small footprint but once inside visitors would experience a larger feel of space.<\/p>\n\n\n\n<p>\u201cIn line with the architectural intent of \u2018touching the ground lightly\u2019, the exhibition halls are suspended on very long slender legs, hovering 4-6 meters above the ground. The three exhibition halls which touch the earth at as few points as possible, are intended to invoke references to the tropical jungle, with allegorical tree-columns reaching up for sunlight,\u201d Mr. Shamsul Bahar added.<\/p>\n\n\n\n<p><strong><u>Bilateral Relations<\/u><\/strong><\/p>\n\n\n\n<p>H.E Mohd Tarid Sufian said participation at the EXPO 2020 will help enhance trade and investment relations with the UAE, the largest trading partner and export destination in Gulf Cooperation Council (GCC) countries for Malaysia. The total bilateral trade in 2020 was at USD 4.9 billion comprising USD 2.03 billion in exports and USD 2.89 billion in imports. The UAE is also the second largest import source for Malaysia after Saudi Arabia.<\/p>\n\n\n\n<p>\u201cOur participation will further reinforce bilateral relationship and nurture more business to business, people to people and government to government connections,\u201d he said, adding that the participating companies from Malaysia are from various verticals, including Education, Youth. Trade, Industry 4.0, STI, Environment; Sustainable Agriculture &amp; Agri-commodity, Tourism &amp; Culture; E-Commerce, ICT, Halal Industry and Islamic Banking.&nbsp;<\/p>\n\n\n\n<p>He added that the Expo will also help Malaysia revive its tourism sector and with this in mind the pavilion will have a permanent segment for art, culture and tourism at the pavilion\u2019s \u2018Energising Harmony\u2019 Zone. The other three segments are the \u2018Energising Today\u2019, \u2018Energising Tomorrow\u2019 and \u2018Energising Business\u2019 zones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malaysia today unveiled the details of the unique `Rainforest Canopy\u2019 concept at its EXPO 2020 country pavilion, highlighting its commitment to sustainability. Addressing a press conference, the Malaysian Ambassador to the UAE, H.E Mohd Tarid Sufian said, the pavilion spanning an area of 1,234.05 sq. metres, is the first Net Zero Carbon initiative at Expo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/11214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=11214"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/11214\/revisions"}],"predecessor-version":[{"id":11216,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/11214\/revisions\/11216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/11215"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=11214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=11214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=11214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}