More than ever before, consumers are looking to make sustainable choices in their daily lives. Understanding the origin of a product and its impact on the world around us are crucial factors that we are increasingly considering every day.<\/p>\n\n\n\n
Leading the way with its commitment to recycling, Nespresso<\/strong> has partnered with Swedishlifestyle bike brand V\u00e9losophy to produce a stylish bicycle made from recycled aluminium coffee capsules. The result is RE:CYCLE – a perfect balance of sustainability and style, designed to illustrate the potential of recyclable aluminium and motivate Nespresso <\/strong>fans to recycle their capsules.<\/p>\n\n\n\n Aluminium is one of the world\u2019s most valuable resources because it can be re-melted and re-used infinitely, allowing craftsmen to give waste a second life. Designed to highlight the potential of recycling Nespresso\u2019s<\/strong>aluminium capsules, the launch of RE:CYCLE is encouraging consumers to consider how they can make a positive impact.<\/p>\n\n\n\n Jean-Marc Duvoisin, CEO of Nespresso, said:<\/strong> \u201cThrough our collaboration with V\u00e9losophy, we\u2019re illustrating to coffee lovers the potential of recycling theiraluminiumNespresso <\/strong>capsules. By using recycled capsules to make beautiful bicycles, V\u00e9losophy bring sustainability and style together to create a truly meaningful experience, bringing to life the importance of recycling. We have been inspired by working with V\u00e9losophy, and I hope the RE:CYCLE bicycle inspires people to recycle.\u201d<\/p>\n\n\n\n Jimmy \u00d6stholm, CEO and Founder of V\u00e9losophysaid:<\/strong> \u201cWe created V\u00e9losophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every V\u00e9losophy we sell, to producing our stylish city bikes from recycled aluminium. I see in Nespresso <\/strong>a strong commitment to sustainability, which is why this has been the dream partnership. We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced.\u201d<\/p>\n\n\n\n The limited editionV\u00e9losophyRE:CYCLE bike is an icon of circular economy design. Created for conscious-living coffee lovers using the aluminium from recycled Nespresso capsules, V\u00e9losophy have re-imagined their classic model in bright purple in a nod to Nespresso\u2019s<\/strong>popular Arpeggio coffee. RE:CYCLE will delight Nespresso<\/strong> fans with its capsule-shaped bell and cup-holder basketgiving them the chance to enjoy their favourite drink on the go.<\/p>\n\n\n\n 1000 RE:CYCLE bikes will be available from 12 Augustexclusively from V\u00e9losophy\u2019s ecommerce platform velosophy.cc, priced at AED 5,800 plus shipping.<\/p>\n\n\n\n V\u00e9losophy is the only bicycle brand in the world with a full one-for-one promise: for every bike they sell or rent out, another is given to a schoolgirl in Africa to improve her access to education. For every RE:CYCLE bike created by V\u00e9losophy in partnership with Nespresso<\/strong>, another bike will be donated to a girl through World Bicycle Relief.<\/p>\n\n\n\n Nespresso<\/strong> aluminium capsules are fully recyclable \u2013 including the coffee grounds. Nespresso\u00a0<\/strong>opened its first recycling scheme in Switzerland in 1991 and invests some CHF 40 million a year in the programme. Today the scheme is available in more than 53 countries and gives coffee-lovers a range of options for convenient recycling of their used capsules, from a network of more than 100,000 drop-off points to door-step collections and mail-back schemes.<\/p>\n","protected":false},"excerpt":{"rendered":" More than ever before, consumers are looking to make sustainable choices in their daily lives. Understanding the origin of a product and its impact on the world around us are crucial factors that we are increasingly considering every day. Leading the way with its commitment to recycling, Nespresso has partnered with Swedishlifestyle bike brand V\u00e9losophy […]<\/p>\n","protected":false},"author":1,"featured_media":11075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-11074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/11074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/comments?post=11074"}],"version-history":[{"count":1,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/11074\/revisions"}],"predecessor-version":[{"id":11076,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/posts\/11074\/revisions\/11076"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media\/11075"}],"wp:attachment":[{"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/media?parent=11074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/categories?post=11074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/wp\/v2\/tags?post=11074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}