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adidas Announces Partnership With Challenge Football Team In Effort To Support Women in Sport

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adidas MENA hasrevealedthe official sponsorship ofChallenge  football team,winners of  Saudi Arabia’s first ever women’s football league. Thismonumental moment falls directly in line with the brand’s recently introduced evolution of [...] 

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ASICS To Uplift One Million Minds Through Sport

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ASICS today invites the world to experience the uplifting power of sport and be part of the world’s first live study into the impact of movement on the mind. ASICS is inspiring people to move and, for the first time, see the uplift on their own [...] 

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Europe’s Leading Micro-Mobility Operator, TIER, Raises $60 Million In Asset-Backed Financing From Goldman Sachs To Reinforce Its Global Expansion Prospects

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TIER, the European micro-mobility leader, has recently secured $60m (AED220m) of asset-backed financing from Goldman Sachs. The debt facility from the leading investment banking, securities and investment management firm is the first of such scale [...] 

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Domestic Travellers Buoy Dubai Tourism In Pandemic Year, KPMG’s Dubai Hospitality Report Reveals

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An overwhelming majority (87%) of consumers in the UAE are satisfied with their stay in Dubai hotels since the beginning of the pandemic,and eight in ten consumers are confident hotels apply the required level of sanitization, according to KPMG’s [...] 

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Nissan Contributes Over USD 895,000 In Support Of India’s Efforts Against The COVID-19 Crisis

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In response to the COVID-19 crisis in India, spurred on by a second wave of cases,Nissan has contributedUSD 895,000 to the Tamil Nadu State Disaster Relief Fund, over USD 34,500 to the Tamil Nadu CM Relief Fund and [...] 

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Lockheed Martin, General Motors Team-Up To Develop Next-Generation Lunar Rover For NASA Artemis Astronauts To Explore The Moon

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Lockheed Martin [NYSE: LMT] and General Motors Co. [NYSE: GM] are teaming up to develop the next generation of lunar vehicles to transport astronauts on the surface of the Moon, fundamentally evolving and expanding humanity’s [...] 

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