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10 Reasons Why Small Businesses Must Invest In Social Media Marketing

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Your whole target demographic is unlikely to be on social media. That is correct. A considerable chunk, though, will be. At the very least, on one platform. Facebook is used by 70% of adults in the United States. Then seven out of 10 persons. In 2019, [...] 

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‘Still Time To Reverse Damage To ‘Ravaged’ Ecosystems’, Declares UN Chief, Marking World Environment Day

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Amidst the triple environmental threat of biodiversity loss, climate disruption and escalating pollution, Secretary-General António Guterres launched “an unprecedented effort to heal the Earth”, on the eve of World Environment Day.

Kicking [...] 

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Pegah Gol – The Self Made Entrepreneur

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Pegah came highly recommended through a common friend. Last week I caught up with her on Zoom. She came across as a confident and charming professional who plays to her strengths and knows where she is going.

Her story will resonate with a lot [...] 

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Grow Your Business With Lucy Bradley

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This past week I connected with Lucy on LinkedIn and today morning I met with her on Zoom.

Lucy first came to Dubai some 18 years back and turned into an entrepreneur in 2007. She set up her marketing and design agency, PLUG [...] 

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Gartner Says Global Chip Shortage Expected To Persist Until Second Quarter Of 2022

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The worldwide semiconductor shortage will persist through 2021, and is expected to recover to normal levels by the second quarter of 2022, according to Gartner, Inc.

“The semiconductor shortage will severely disrupt the supply chain and will [...] 

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adidas Announces Partnership With Challenge Football Team In Effort To Support Women in Sport

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adidas MENA hasrevealedthe official sponsorship ofChallenge  football team,winners of  Saudi Arabia’s first ever women’s football league. Thismonumental moment falls directly in line with the brand’s recently introduced evolution of [...] 

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ASICS To Uplift One Million Minds Through Sport

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ASICS today invites the world to experience the uplifting power of sport and be part of the world’s first live study into the impact of movement on the mind. ASICS is inspiring people to move and, for the first time, see the uplift on their own [...] 

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Europe’s Leading Micro-Mobility Operator, TIER, Raises $60 Million In Asset-Backed Financing From Goldman Sachs To Reinforce Its Global Expansion Prospects

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TIER, the European micro-mobility leader, has recently secured $60m (AED220m) of asset-backed financing from Goldman Sachs. The debt facility from the leading investment banking, securities and investment management firm is the first of such scale [...] 

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