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The Emergence of Fansumers in Web3

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Web3 is a mindset. Brands need to adopt a strategy of collaboration instead of competition.

Leaders need to communicate their brand values with the concept of ‘Return on Engagement’.

Traditional ads don’t work anymore because 84% of millennials [...] 

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How The Metaverse Will Revolutionise Work

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Today, the Metaverse is better understood by young gamers because gaming offers the most advanced form of virtual experience. But gaming appeals to a limited audience when compared to the large swathe of humanity that already enjoys a digital lifestyle. [...] 

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Makeup in the Metaverse

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Experience Virtual Beauty with metameet and Liht Organics in Dubai

Experience the future of makeup with metameet, a leading Web3 and metaverse solution provider. For the [...] 

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Gartner Forecasts Worldwide IT Spending To Grow 2.4% In 2023

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Worldwide IT spending is projected to total $4.5 trillion in 2023, an increase of 2.4% from 2022, according to the latest forecast by Gartner, Inc. This is down from the previous quarter’s forecast of 5.1% growth. While inflation continues to [...] 

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Saudi, WEF Launch Innovation Accelerator, Explore Collaborations In Global Metaverse Village

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A high-level delegation from Saudi Arabia participated in a multilateral meeting with the World Economic Forum’s (WEF) leadership at WEF’s 2023 Annual Meeting.

His Highness Prince Faisal Bin Farhan Al Saud, Minister of Foreign Affairs, Her [...] 

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For Its 70th Birthday, Chevrolet Gives The World An Electrified AWD Corvette

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Exactly 70 years after the Corvette debuted at Motorama in New York City, Chevrolet has returned to introduce the first-ever electrified Corvette with all-wheel-drive and a powerful 6.2L LT2 Small Block V-8, the 2024 E-Ray.

“In 1953, the enthusiastic [...] 

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Green Bonds Market To Accelerate The GCC Net Zero Agenda

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Green and sustainable debt issuance has been growing rapidly in the Middle East, despite the comparative lack of regulation of green financial instruments. In 2021, the total issuance of green and sustainability-linked debt in the region increased [...] 

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Saudi Arabia To Take Latest Giant Leap Into New World Economies With Multi-Sector Future Technology Event And AI-Focused DeepFest

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After breaking a host of industry records during its 2022 launch, LEAP – the world’s most visionary technology event – returns to Riyadh in February with an even bigger format promising to attract the greatest digital thinkers and doers to empower [...] 

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Marks & Spencer Pilots Zyler Virtual Try-On Technology

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UK department store Marks & Spencer and technology company Zyler partnered to deliver an in-store virtual try-on experience. M&S brought the technology to their Oxford Circus and Harrogate branches, where the feature was trialed with clothing [...] 

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