Press Release Network

The pandemic has made the businesses realize that customer engagement is what will help them sail through these times. Customer Engagement is the emotional connection between a brand and its customers. It is a process where customers interact with [...] 

With the outbreak of COVID-19 pandemic, the trends in technology have evolved at an exponential pace. This has impacted some of the major functions of business primarily marketing, advertising, and lead generation. With this shift,  [...] 

Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA) region, has reaffirmed its commitment to driving the future of finance by signing a Memorandum of Understanding (MoU) [...] 

The objective of any business is to extract actionable and commercially relevant information to improve performance. According to Sharad Agarwal, CEO of Cyber Gear, [...] 

G20 Leaders should put women at the heart of all immediate and long-term post-Covid-19 recovery efforts, the European Bank for Reconstruction and Development (EBRD) and Women [...] 

UBS, the world’s leading global wealth manager reveals what the US elections mean for emerging markets and more specifically the Gulf Cooperation Council (GCC) countries in a recent report published by the UBS Global Wealth Management’s [...] 

The“2020 Customer Benefits Paid” report by Zurich in the Middle East has revealed striking insights on the top health risks in the UAE(1). Subsequent feedback gathered in early 2020 from people across various income levels, ages, professions and [...] 

The impact of Covid-19 on the insurance sector in Saudi Arabia and the efforts of sector players to support the national response to the challenges of the pandemic  are explored in a new Covid-19 Response Report (CRR) by Oxford Business Group [...] 

For many years, millennials were in the spotlight for brands and marketers. But as the next demographic block comes of age and their buying power increases in the workforce, Gen Z will be the main target for brands as their purchasing power increases [...] 

Organising and conducting online webinars and conferences is a trend that has been on the rise throughout the last decade. COVID 19 outbreak has changed the entire [...]