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COVID-19 Spurs New Approach To Giving Millennials Comfort Over Key Health Risks.

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The“2020 Customer Benefits Paid” report by Zurich in the Middle East has revealed striking insights on the top health risks in the UAE(1). Subsequent feedback gathered in early 2020 from people across various income levels, ages, professions and [...] 

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New Covid-19 Response Report Analyses Saudi Arabia’s Insurance Industry As Digitisation Gains Pace

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The impact of Covid-19 on the insurance sector in Saudi Arabia and the efforts of sector players to support the national response to the challenges of the pandemic  are explored in a new Covid-19 Response Report (CRR) by Oxford Business Group [...] 

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Gen Z Is The Growing Focus For Marketers And Brands In Today’s Digital World

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For many years, millennials were in the spotlight for brands and marketers. But as the next demographic block comes of age and their buying power increases in the workforce, Gen Z will be the main target for brands as their purchasing power increases [...] 

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Al-Futtaim Announces Franchise Agreement With A.S. Watson Group

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Al-Futtaim, one of the most diversified and progressive, privately held regional businessesand A.S. Watson Group,the world’s largest international health and beauty retailer, jointlyannounced today that they have reachedan exclusive franchise agreement [...] 

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WGI And GE Aim To Bring Literacy To Millions Through Launch Of New Education Platform

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The WGI Worldwide Company and GE announced the launch of Lyra, a new app-based education platform that uses innovative advanced speech recognition and touch screen analysis to teach reading and writing. It was co-developed by WGI and GE.

The apprepresents [...] 

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Content Is Not Only King, It Is The Kingdom

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More than two decades ago Bill Gates asserted, ‘Content Is King’. While this may be true to a certain extent, the most important aspect to consider is that content is king only if it is read. The focus of any business needs to be on creating good [...] 

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