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Etihad Guest, the award-winning loyalty programme of Etihad Airways, has significantly enhanced its exclusive member experience by allowing every seat to be purchased with miles, and with different layers of flexibility.  GuestSeat awards will now [...] 

Today’s world has transformed into a digital globe spinning at our fingertips. We now shop for groceries from the comfort of our homes, order a product from the other side of the world with a single click, and manage all our financial transactions [...] 

One Hat Is No Longer Enough

In today’s competitive business world, being “very good at one thing” is no longer a sufficient recipe for career success. Everyone, from project managers to marketers, from software developers to entrepreneurs, [...] 

Brand Me Summit 2025, the second edition of the world’s first and largest summit dedicated to personal branding, is set to take place at Canadian University Dubai (CUD)at the heart of  Downtown  [...] 

Dubai Airports, in collaboration with dnata, flydubai, and over 30 other industry collaborators, will debut the world’s first Sustainability Showcase at Dubai Airshow 2025,taking [...] 

Any Color They Want, As Long As It’s Black

There’s a famous quote attributed to Henry Ford during the peak of the Fordist production model: “A customer can have a car painted any color he wants, so long as it is black.” This [...] 

Audi has unveiled its new Formula 1 design. The brand will enter the pinnacle of motorsport in 2026. Here are the key statements from AudiCEO Gernot Döllner, Head of Audi F1 Project Mattia Binotto, Team Principal JonathanWheatley, and Audi [...] 

The desert awakens this November with Echoes of the Sand, Dubai’s visionary 72-hour festival that blends sound, serenity, and soulful desert energy. Taking place from [...] 

When the Dubai Airshow opens its doors on 17 November, behind the incredible aircraft displays and billion-dollar deals will be an equally impressive operation: Emirates Flight Catering’s [...] 

We’ve all been there: we have an urgent problem with a product, we call the support line, and find ourselves in an endless queue, listening to that all-too-familiar hold music. It’s a moment of frustration in a world that promises instant gratification. [...] 

In a new episode of Marketplace Middle East, CNN’s Eleni Giokos attends the Future Investment Initiative [FII] in Riyadh where global investors, CEOs, and policymakers are talking not just about protectionism, but opportunity.

Kuwait’s [...]