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Customer engagement is a metric that measures how well a company interacts with its customers at all stages of their lives. Customers can help brands maintain and expand a “human-to-human” association with them instead of taking part with [...] 

A conversation between leading international journalists Richard Quest of CNN and Faisal Abbas of Arab News will address the media’s role in fighting the pandemic and the challenges–and opportunities–in the new context created by Covid-19. The [...] 

There seem to be a multitude of reasons why a business might need to completely redesign its products, facilities, or marketing strategy in today’s dynamic and gradually evolving industry structure.

This is known as  [...] 

As any marketer knows, if you want to succeed in today’s environment, you’ll need a smart digital marketing plan, and sales funnels will be an integral part of your digital strategy.

As a proponent of marketing strategy, the concept of gently [...] 

Kerzner International Holdings Limited (“Kerzner”),the owner of the iconic Atlantis Resort & Residences and ultra-luxury One&Only Resorts worldwide, continues to innovate with the introduction of a new hospitality experience, SIRO.  [...] 

Dubai International Financial Centre (DIFC), the leading international financial hub in the Middle East, Africa and South Asia (MEASA) region today reported the best performance in its 16-year history.

Reaffirming Dubai’s growing reputation across [...] 

One thing is for sure: we all understand how challenging it is to adjust to adapt. Change is unavoidable and an integral part of becoming human, whether it is intentional or accidental, gradual or abrupt. COVID-19 has caused an individual discover [...] 

There are many new elements for the 22^nd season of the Master Maserati driving courses: the full range of the Brand’s most powerful models and “MC20 Master”, the first exclusive driving experience for new owners of the MC20 supercar.

Master Maserati [...] 

Spotify is launching EQUAL – Spotify’s new global commitment dedicated to fostering equity for women in audio and celebrating their contributions. Spotify EQUAL will shine a spotlight on women artistsocally, regionally, and [...] 

The National Center of Meteorology (NCM), through the UAE Research Program for Rain Enhancement Science (UAEREP), has launched a research campaign to evaluate the effectiveness of electric charge emission in modifying the behavior of cloud droplets [...] 

The Land Rover Defender has been namedSupreme Winner Women’s WorldCar of the Year2021. The triumph is the first time a Land Rover has won the top prize at the awards and is the latest in a series of international honoursfor the most capable Land [...]