Branded calling is a newer innovation in the mobile technology space, but the advantages are already visible:
- Retail clients have seen their answer rates increase by over 90%. An unidentified call from a retailer can set off an ominous tone with consumers; 82% of respondents said they assume an unknown number is an illegitimate business. An unknown number doesn’t just cost businesses an opportunity to interact with their customers – it can cost them business with that person altogether.
- 63% of consumers said they would take their business to a different retailer that offered a branded or identified call. For those companies selling high-value items, a branded call could be the very key to positive brand perception and customer loyalty.
The shift in consumers’ shopping preferences presents an opportunity for retailers to enhance their customer experience and brand loyalty. [...]
