Category: news

Your whole target demographic is unlikely to be on social media. That is correct. A considerable chunk, though, will be. At the very least, on one platform. Facebook is used by 70% of adults in the United States. Then seven [...] 

Amidst the triple environmental threat of biodiversity loss, climate disruption and escalating pollution, Secretary-General António Guterres launched “an unprecedented effort to heal the Earth”, on the eve of World Environment Day.

Kicking [...] 

Pegah came highly recommended through a common friend. Last week I caught up with her on Zoom. She came across as a confident and charming professional who plays to her strengths and knows where she is going.

Her story [...] 

adidas MENA hasrevealedthe official sponsorship ofChallenge  football team,winners of  Saudi Arabia’s first ever women’s football league. Thismonumental moment falls directly in line with the brand’s recently [...] 

ASICS today invites the world to experience the uplifting power of sport and be part of the world’s first live study into the impact of movement on the mind. ASICS is inspiring people to move and, for the first time, [...] 

Strong content allows you to demonstrate to your customers who you are and what your brand stands for. Brand awareness isn’t just about [...] 

Yesterday I had this amazing conversation with Jasmine on Zoom. Jasmine is a purpose-driven entrepreneur. She [...] 

On May 10th, Hala and Careem announced they were joining forces to support India, by donating 1 AED per ride to UNICEF’s India Covid Relief Fund.

The money, raised in partnership with UNICEF, will be donated to the UNICEF [...] 

It is always fun to catch up with Dubai old-timers. Kelly has been in Dubai for some 19 years and has seen Dubai become this glittering city that it has morphed into.

I remember first connecting with Kelly in 2004 [...] 

Because of the coronavirus outbreak that ravaged the globe in 2020, virtual events have witnessed a tremendous increase in popularity. [...] 

Working from home is not a recent thing. For workers who want flexibility and the freedom to operate from home, most forward organizations have used remote teams. The pandemic has shown that tasks and programs can be performed [...] 

Google Workspace is the next step in the G Suite evolution. It’s not even the first time the name has been changed. “Google Apps for Your Domain” was the original name of the service. It was later changed [...]