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Meet Kelly Lundberg

It is always fun to catch up with Dubai old-timers. Kelly has been in Dubai for some 19 years and has seen Dubai become this glittering city that it has morphed into.

I remember first connecting with Kelly in 2004 [...] 

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The Benefits Of Branded Calling

Branded calling is a newer innovation in the mobile technology space, but the advantages are already visible:

  1. Retail clients have seen their answer rates increase by over 90%. An unidentified call from a retailer can set off an ominous tone with consumers; 82% of respondents said they assume an unknown number is an illegitimate business. An unknown number doesn’t just cost businesses an opportunity to interact with their customers – it can cost them business with that person altogether.
  2. 63% of consumers said they would take their business to a different retailer that offered a branded or identified call. For those companies selling high-value items, a branded call could be the very key to positive brand perception and customer loyalty.

The shift in consumers’ shopping preferences presents an opportunity for retailers to enhance their customer experience [...] 

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