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The Benefits Of Branded Calling

Branded calling is a newer innovation in the mobile technology space, but the advantages are already visible:

  1. Retail clients have seen their answer rates increase by over 90%. An unidentified call from a retailer can set off an ominous tone with consumers; 82% of respondents said they assume an unknown number is an illegitimate business. An unknown number doesn’t just cost businesses an opportunity to interact with their customers – it can cost them business with that person altogether.
  2. 63% of consumers said they would take their business to a different retailer that offered a branded or identified call. For those companies selling high-value items, a branded call could be the very key to positive brand perception and customer loyalty.

The shift in consumers’ shopping preferences presents an opportunity for retailers to enhance their customer experience and brand loyalty. [...] 

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Content Marketing Post-Covid

The COVID-19 crisis has been a pivotal point of our time, the Black Swan occurrence that occurs once in a generation and transforms the entire trajectory for humankind. The universe is now forever split into pre and post COVID-19 narratives. It is [...] 

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A Conversation With Marsa

Marsa has been in UAE for 20 years in the last 30 years. She knows the local industry well and the digital landscape even better.

Marsa hails from Finland where she started her Brand and Communications agency almost 36 years ago. She subsequently set [...] 

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