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The Emergence of Fansumers in Web3

Web3 is a mindset. Brands need to adopt a strategy of collaboration instead of competition.

Leaders need to communicate their brand values with the concept of ‘Return on Engagement’.

Traditional ads don’t work anymore because 84% of millennials [...] 

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How The Metaverse Will Revolutionise Work

Today, the Metaverse is better understood by young gamers because gaming offers the most advanced form of virtual experience. But gaming appeals to a limited audience when compared to the large swathe of humanity that already enjoys a digital lifestyle. [...] 

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