Webinars are extremely powerful for generating leads, building brand awareness, and selling. Research shows that people love video content. 72% of consumers prefer watching a video over reading an article. This means that you can sometimes generate more leads by running a webinar than you can by offering a free downloadable resource like a whitepaper, infographic or ebook.

On average, a whopping 20% to 40% of webinar attendees turn into qualified leads and about 5% of attendees purchase at the end. It’s not surprising, then, that 74% of B2B marketers say that a webinar is the best way to generate high-quality leads.

A webinar funnel is a marketing and sales tool that can be used to automatically convert visitors into leads and leads into buyers. Creating a webinar funnel is one of the most effective ways to invite people to join your webinar.

The Webinar Funnel has the following 10 processes:

1. Selection of a topic that addresses the pain points of your intended audience
2. An irresistible headline
3. Clearly outlined benefits of attending the webinar
4. Simple registration form with ‘add to calendar’ feature and FAQ’s
5. Provide a link to preview video and Social Share options
6. Pre-webinar reminder alert
7. An engaging presentation with a clear ‘Call to Action’
8. Enhanced audience participation through polls and Q&A sessions
9. Post webinar survey to gauge audience satisfaction levels
10. Offer On-Demand viewing of evergreen content

Now you have everything you need to build a profitable webinar funnel, drive traffic to that funnel, and convert like crazy!

Remember, the end goal of the webinar funnel is to generate leads and make sales.