This is a no brainer. Virtually all in-person conferences, exhibitions, trade shows, and other events have been cancelled or postponed through the end of this year. What is the next best option?
Conduct webinars.
But you need to do them professionally. You need an organisation that can help you answer the following questions:
• What are the ‘best practices’ for holding webinars?
• What are the most popular days of the week and the best time (of the day) for conducting live webinars?
• How far in advance people tend to register for a live webinar?
• What are the best days of the week to send promotional emails about an upcoming webinar?
• What should be the ideal duration for holding a webinar?
• What is the optimum registrant to attendee conversion ratios?
• What are the recommended technology platforms to host the webinars?
• How does one find the right speaker, host and moderator?
• How does one create ‘evergreen content’?
While it’s clear that webinars are a powerful marketing tool for many companies, it’s also becoming abundantly clear that webinar marketing success is becoming more elusive.
Successful webinar marketing is the key to getting the right audience. As more and more companies have started using webinars for marketing, the number of webinars has increased exponentially, and so has the competition for buyer attention. The key is in knowing how to stand out from the crowd.
The end game should be for a webinar to provide a seamless TV-like viewing experience and make it entertaining to watch, while also providing useful information and valuable insights.
These are some of the reasons you need to hire a professional company to organise your webinars.
For more information, visit ONLY webinars website at https://www.onlywebinars.com/