The Middle East and North Africa (MENA) region’s leading FMCG company, Fine Hygienic Holding (FHH), has selected Oracle Cloud Applications to enhance operational efficiency, drive innovation and deliver exceptional employee engagement.

“Fine Hygienic Holding is the region’s most recognized and trusted producer of hygienic solutions, serving customers across 75 different countries. Today we are growing at a rapid pace, but we remain focused on delivering agile, best-in-class solutions to our customers”, said James Michael Lafferty, CEO of Fine Hygienic Holding. “To efficiently predict and meet customer demands and achieve our business objectives, we selected Oracle to transform and automate our core business processes. Oracle Cloud Applications will help us achieve our goals by driving integration across our organization”.

With Oracle Cloud Applications, Fine Hygienic Holding will transition its core business processes to an integrated Oracle Cloud ecosystem that will include Oracle Enterprise Resource Planning (ERP) Cloud, Oracle Enterprise Performance Management (EPM) Cloud and Oracle Human Capital Management (HCM) Cloud.

“Fine Hygienic Holding has achieved impressive success, and now the organisation is embarking on its next growth phase with the most comprehensive, integrated, and scalable suite of cloud applications”, said Arun Khehar, senior vice president, Business Applications, Middle East, Africa and India.