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Trademark registration is a necessity for businesses around the globe. The UAE has entrusted the management of trademark registrations to the Ministry of Economy, which has developed an organized process for legally safeguarding your brand. Before we get into the nitty-gritty details of the process of trademark registration in the United Arab Emirates, let’s take a glance at some of the benefits that come with safeguarding your IP in the jurisdiction.

The four main advantages of trademark protection in the UAE are as follows:

• Branding: A trademark will help highlight and promote your brand. It will give you a distinguished identity that you can build on.
• Legal Safeguarding: Registration for a trademark is protecting an asset against wrongful use. When a trademark is registered, it assures that any instance of infringement and misuse of your brand identity can be taken to court.
• Asset Valuation: Your protected trademark gives you the rights and license to use it for monetary gains later. You can do so by selling, licensing, or franchising your trademark for extra earnings.
• Competitive Edge: Your registered trademark will give you a beneficial edge in the market by preventing your competitors from using similar marks.

These advantages should be enough compelling arguments in favor of registering your trademark in the UAE. So, now that you are looking forward to registering your trademark in the United Arab Emirates. Let us discuss the specific eligibility criteria your trademark must fulfill. These conditions are simple: your trademark should be distinctive, it should not be misleading, it should not conflict with public order and morality, and it should not be generic.

However, the million-dollar question here would be: How do you ensure that your trademark meets these requirements?

In such situations, it is better to get help from business registration service providers like Business Setup Worldwide (BSW). After you register with them, they associate you with a personal, dedicated account manager to guide you through the entire process of trademark registration.

Business Setup Worldwide boasts over eight years of experience in guiding business owners and entrepreneurs in setting up their businesses all over the world. Its experts are well aware of the legal framework and the cultural aspects of the UAE. They can help ensure that your trademark meets all the requirements.

Your dedicated account manager will also make the application process and steps more straightforward for you. According to the United Arab Emirates Ministry of Economy website, it takes around 90 days to have your trademark registered under your or your company’s name.

• The first thing to do is fill out the application form on the Ministry of Economy’s website.
• Your application will be referred to the concerned department for consideration upon receipt. This may take up to 30 days; however, the department will reach out to you once it concludes upon your application.
• Once your application is accepted, the department will publish a notice in two newspapers for one day. Additionally, it will place a notice in the trademark bulletin at the end of the month.
• Once these notices are published, the department will observe an objection period of 30 days to avoid any conflict.
• After the lapse of the objection period, you need to register your trademark within 30 days. In case of delays, you may attract some penalty charges.

Your Business Setup Worldwide dedicated manager will follow up on the periods of trademark application and ensure you finish your tasks on time. So, do not hesitate. Contact us and file your trademark today!