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The report created by IPSOS Group S.A., a multinational market research and consulting firm, documents the top ten most influential brands in KSA as per research conducted in the Kingdom. The MIB (Most Influential Brand) study is compiled by measures and ranks today’s most influential brands in KSA and around the world. Considerations for inclusion include why the brands listed are leading, how they impact the local landscape, and what makes them influential – essential insights that apply to any business, large or small. The 2020 edition of the Most Influential Brand study represents the tenth year for this initiative globally, with 14 countries participating around the world, but the third in KSA, where 120 national and global brands were evaluated across 13 categories.
Maya El Ayach, Growth & Digital Strategy, noon, said: "We are incredibly honored to be acknowledged as one of the top ten most influential brands in Saudi Arabia. We have become the region’s leading shopping destination thanks to the love and support of our customers. We couldn’t be prouder to serve and uplift local businesses and customers here in KSA, a place we consider home."
The only retailer included in the list, and youngest company at just over three years old, noon lands at number ten in the study which states the ‘nature of influence’ to be something that has ‘changed the way people shop, is fundamental to everyday life, and is part of everyday language’ among other factors.
Noon.com was created to serve the region, empowering and championing local businesses with innovation, technology, and support. Since launching 2017, noon has grown to become the region’s leading digital marketplace, topping app store charts and creating the biggest sale in the Middle East – Yellow Friday Sale. Noon is now a suite of products and services with four active in KSA – noon.com, noon Daily, noon payments, and noon VIP.
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