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“GET THE SPEED YOU NEED TO KEEP YOUR CUSTOMERS ENGAGED”.

Your website has been a more important medium than ever in today’s marketing world. Your website is a salesperson who works for you 24 hours a day, seven days a week, and as such, it has the potential to be the most valuable tool and the focal point of your marketing activities.

Rapidly evolving digital patterns, on the other hand, might make your website look outdated and out of date. Although a renovation may be desirable in some cases, you may not have the time or resources to devote to such a massive undertaking. Your website serves as the cornerstone of the digital marketing strategy. Recognizing the challenges that multiple visitors have to face is essential to creating a new website customer experience.

Your website’s speed will make or break it. That’s why website performance testing techniques are essential to web developers, advertisers, and IT departments alike. Improving the pace at which the website loads will have a huge impact on its overall performance.

Page speed affects virtually every aspect of your company, from user interface to search engine optimization. In reality, most website visitors would only remain on a page for four seconds while going on to somewhere else. Furthermore, there is no denying that a quicker website would do better. However, deciding where to begin can be challenging.

These are tools that can help you get your website up to speed which in turn helps in overall SEO as well.

1. GTmetrix 

GTmetrix is one of the best free website speed test applications available in 2019. This test is very easy to use. Simply enter your URL and click "Analyze."

The overall user interface is exceedingly quick to use. Its user interface (UX) is easy to use and trustworthy.You will be issued page speed numbers in background. It’s still good to see how you’re doing in comparison to the rest of the internet! Scores are broken down by form, so even though you don’t know anything about web creation, you can figure out which problems are the most important.

2. HTTP requests 

As per Yahoo, uploading the various sections of a Web page, such as photographs, stylesheets, and script, takes up 80% of the download space. Every one of those components involves an HTTP request because the more on-page elements there are, the longer it will take for the application to create.

The first step in reducing the requests is to decide how many the platform produces and use it as a reference.If you’re using Google Chrome, you can check how many HTTP requests your site makes using the browser’s Developer Tools. Right-click on the page you intend to investigate and pick "Inspect," then "Network."

3. PageSpeed Insights from Google

Google PageSpeed Insights is not going to give you a bunch of information or advice about how to solve issues. In fairness, it isn’t even a page speed test tool at all.

The findings of Google could be more significant than the results of other methods. That’s because Google is the one who determines the search rankings in which you’re attempting to gain momentum. If a Google tool detects a problem with your website’s results, it’s a good idea to pay attention to the details.

This method is also really easy to use. Simply type in your website’s link and wait a few seconds to see updates from both the smartphone and desktop versions of your site. Since all of the results are color-coded, you’ll be able to figure out what’s going on pretty quickly.

4. PageSpeed Insights from Google

Google PageSpeed Insights is not going to give you a bunch of information or advice about how to solve issues. In fairness, it isn’t even a page speed test tool at all.

The findings of Google could be more significant than the results of other methods. That’s because Google is the one who determines the search engine rankings in which you’re attempting to gain momentum. If a Google tool detects a problem with your website’s results, it’s a good idea to pay attention to the details.

This method is also really easy to use. Simply type in your website’s link and wait a few seconds to see updates from both the smartphone and computer parts of your site. Since all of the results are color-coded, you’ll be able to figure out what’s going on pretty quickly.

5. Complete Cache for W3 (WordPress plugin)

W3 Complete Cache is currently the most common WordPress plugin for handling your site’s inner archive.

Simply downloading and configuring it on your site will greatly improve the pace of your site. It’s also the simplest way to comply with any of Google Page Speed Insights’ or GTMetrix’s guidelines.

6. Pingdom

Pingdom, for even the most part, offers a strong combination between choices and convenience. As a result, Pingdom has the following advantages:

Pingdom now allows users to test the pace of their website from one of four different places. In general, should choose research place that is nearest to the website’s geographic customer base.The findings are clear to understand, with a letter grade breakdown of success insights and a detailed list of problems to fix.

The waterfall has been one of the simplest to read between webpage speed monitoring apps, and the data is structured in a way that makes digging deeper simpler.

Moving your page load times to where you would like someone tobe is a difficult task, and it can have a big influence on the global success of your page.It’s also worth noting that, as all of the ideas on this page will help you meet your speed test targets, you don’t have to use them all right away.

Look at the site’s speed test reports and look at the problems that have the most effect on load times. Concentrate on certain high-impact causes and take the measures required to strengthen them.