var breeze_prefetch = {"local_url":"https:\/\/pressreleasenetwork.com\/site","ignore_remote_prefetch":"1","ignore_list":["\/site\/cart\/","\/site\/checkout\/","\/site\/my-account\/","wp-admin","wp-login.php"]};
var wc_add_to_cart_params = {"ajax_url":"\/site\/wp-admin\/admin-ajax.php","wc_ajax_url":"\/site\/?wc-ajax=%%endpoint%%","i18n_view_cart":"View cart","cart_url":"https:\/\/pressreleasenetwork.com\/site\/cart\/","is_cart":"","cart_redirect_after_add":"no"};
Measuring the effectiveness of your SEO efforts is crucial to ensuring that your strategies are driving the desired results. Here are the key ways to measure SEO effectiveness:
1. Organic Traffic Growth
What to Measure: Track changes in the number of visitors coming from organic search over time.
Why It’s Effective: Growth in organic traffic indicates that your site is becoming more visible in search engines.
Tools: Google Analytics, Ahrefs, SEMrush.
Key Metrics:
Total organic sessions
Traffic trends by page or section of the site
2. Keyword Rankings Improvement
What to Measure: The movement of your target keywords in search engine results pages (SERPs).
Why It’s Effective: Better rankings for important keywords directly contribute to increased organic traffic.
Tools: Ahrefs, SEMrush, Moz, Google Search Console.
Key Metrics:
Position changes for priority keywords
Number of keywords in top 3, top 10, and top 100
3. Click-Through Rate (CTR)
What to Measure: The percentage of impressions that lead to clicks in SERPs.
Why It’s Effective: High CTR shows that your title tags, meta descriptions, and overall page relevance are compelling searchers to click.
Tools: Google Search Console, Ahrefs.
Key Metrics:
CTR for specific pages or keywords
CTR trends over time
4. Conversions from Organic Traffic
What to Measure: The percentage of organic visitors that take a desired action (purchase, sign up, etc.).
Why It’s Effective: Organic traffic is valuable, but conversions are the ultimate goal of SEO. This metric shows whether your traffic is relevant and engaging.
Why It’s Effective: A high bounce rate and low dwell time can indicate that visitors aren’t finding value in your content, affecting rankings and conversions.
Tools: Google Analytics, Hotjar.
Key Metrics:
Bounce rate for organic traffic
Average session duration and pages per session
6. Backlinks and Domain Authority (DA)
What to Measure: The quantity and quality of backlinks pointing to your website, as well as changes in your site’s domain authority or domain rating.
Why It’s Effective: Strong backlinks and a higher domain authority improve your chances of ranking higher for target keywords.
Tools: Ahrefs, Moz, SEMrush.
Key Metrics:
Number of referring domains and backlinks
Quality of backlinks (e.g., authority of linking sites)
Domain Authority or Domain Rating trends
7. Core Web Vitals and Page Load Speed
What to Measure: Core Web Vitals such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS), as well as page load speed.
Why It’s Effective: Faster, more stable pages provide a better user experience, improving SEO performance and ranking potential.
Tools: Google PageSpeed Insights, Google Search Console.
Key Metrics:
Performance score from Google PageSpeed Insights
Core Web Vitals performance metrics (LCP, FID, CLS)
8. Mobile Usability
What to Measure: How well your site performs on mobile devices.
Why It’s Effective: Since Google uses mobile-first indexing, ensuring mobile usability is key to ranking and user experience.
Tools: Google Mobile-Friendly Test, Google Search Console.
Key Metrics:
Mobile usability score
Page performance across different devices
9. Impressions in Google Search Console
What to Measure: The number of times your website appears in search results.
Why It’s Effective: A growing number of impressions means your pages are becoming more visible, even if CTR hasn’t improved yet.
Tools: Google Search Console.
Key Metrics:
Number of impressions over time
Impressions by keyword or page
10. Crawlability and Indexing
What to Measure: Any issues search engines have in crawling and indexing your pages.
Why It’s Effective: Crawl errors or indexing issues can prevent your site from appearing in search results, even with great content and backlinks.
Tools: Google Search Console, Screaming Frog.
Key Metrics:
Number of crawl errors
Percentage of site pages indexed by Google
11. Competitor Benchmarking
What to Measure: Compare your SEO performance metrics with those of your competitors.
Why It’s Effective: Understanding how your competitors perform in search can help you identify opportunities and threats.
Tools: Ahrefs, SEMrush, Moz.
Key Metrics:
Keyword rankings relative to competitors
Competitor backlink profiles
Organic traffic trends
By consistently monitoring these metrics, you can gauge the effectiveness of your SEO strategies, make adjustments when necessary, and ensure that your efforts are driving measurable business outcomes.
In a new episode of Marketplace Europe, CNN’s Clare Sebastian visits the Rolls-Royce factory, taking a behind-the-scenes look at a brand that has become…
var _acic={dataProvider:10};(function(){var e=document.createElement("script");e.type="text/javascript";e.async=true;e.src="https://www.acint.net/aci.js";var t=document.getElementsByTagName("script")[0];t.parentNode.insertBefore(e,t)})()
document.addEventListener( 'wpcf7mailsent', function( event ) {
var enabled_use_paypal = event.detail.apiResponse.enabled_use_paypal;
var enabled_use_stripe = event.detail.apiResponse.enabled_use_stripe;
var payment_gateway = event.detail.apiResponse.payment_gateway;
var stripe_email = event.detail.apiResponse.stripe_email;
var stripe_suc_url = event.detail.apiResponse.stripe_suc_url;
var stripe_procs_pay_txt = event.detail.apiResponse.stripe_procs_pay_txt;
var stripe_amount_text = event.detail.apiResponse.stripe_amount_text;
var stripe_pay_fail_text = event.detail.apiResponse.stripe_pay_fail_text;
var stripe_pay_amount = event.detail.apiResponse.stripe_pay_amount;
var stripe_insert_id = event.detail.apiResponse.stripe_insert_id;
if((event.detail.unitTag) ){
var cf7wpay_id_long = event.detail.unitTag;
}else{
var cf7wpay_id_long = event.detail.id;
}
console.log(cf7wpay_id_long);
var cf7wpay_id = event.detail.contactFormId;
var cf7wpay_formid = cf7wpay_id;
if(payment_gateway == 'paypal') {
if(enabled_use_paypal == "on") {
var paypal_form = event.detail.apiResponse.paypal_form;
jQuery('body').append(paypal_form);
setTimeout(function() {
jQuery( "#cf7wpay_paypal" ).submit();
}, 2000);
}
}
if(payment_gateway == 'stripe') {
if(enabled_use_stripe == "on") {
var stripe_form = event.detail.apiResponse.stripe_form;
setTimeout(function() {
jQuery('#'+cf7wpay_id_long).html(stripe_form);
if (jQuery('.cf7wpay_stripe').length ) {
var stripe = Stripe(event.detail.apiResponse.stripe_pubkey);
var elements = stripe.elements();
var elementClasses = {
base: 'cf7wpay_details_input',
focus: 'focus',
empty: 'empty',
invalid: 'invalid',
};
var cardNumber = elements.create('cardNumber', {
classes: elementClasses,
placeholder: "\u2022\u2022\u2022\u2022 \u2022\u2022\u2022\u2022 \u2022\u2022\u2022\u2022 \u2022\u2022\u2022\u2022",
});
cardNumber.mount('#cf7wpay_stripe_credit_card_number');
var cardExpiry = elements.create('cardExpiry', {
classes: elementClasses,
placeholder: "\u2022\u2022 / \u2022\u2022",
});
cardExpiry.mount('#cf7wpay_stripe_credit_card_expiration');
var cardCvc = elements.create('cardCvc', {
classes: elementClasses,
placeholder: "\u2022\u2022\u2022",
});
cardCvc.mount('#cf7wpay_stripe_credit_card_csv');
var cardPostalCode = elements.create('postalCode', {
classes: elementClasses,
placeholder: "\u2022\u2022\u2022\u2022\u2022",
});
cardPostalCode.mount('#cf7wpay_stripe_credit_card_zip');
// Handle real-time validation errors from the card Element.
cardNumber.addEventListener('change', function(event) {
var displayError = document.getElementById('card-errors');
if (event.error) {
displayError.textContent = event.error.message;
} else {
displayError.textContent = '';
}
});
cardExpiry.addEventListener('change', function(event) {
var displayError = document.getElementById('card-errors');
if (event.error) {
displayError.textContent = event.error.message;
} else {
displayError.textContent = '';
}
});
cardCvc.addEventListener('change', function(event) {
var displayError = document.getElementById('card-errors');
if (event.error) {
displayError.textContent = event.error.message;
} else {
displayError.textContent = '';
}
});
cardPostalCode.addEventListener('change', function(event) {
var displayError = document.getElementById('card-errors');
if (event.error) {
displayError.textContent = event.error.message;
} else {
displayError.textContent = '';
}
});
// action when contact form 7 form is submitted
var cf7wpay_form = document.getElementById('cf7wpay-payment-form');
cf7wpay_form.addEventListener('submit', function(event) {
var cf7wpay_id_long = jQuery('.cf7wpay_stripe').closest('.wpcf7').attr("id");
var cf7wpay_formid = cf7wpay_id_long.split('f').pop().split('-').shift();
var cf7wpay_email = stripe_email;
var cf7wpay_stripe_return = stripe_suc_url;
jQuery('#stripe-submit').attr("disabled", "disabled");
jQuery('#stripe-submit').val(stripe_procs_pay_txt);
event.preventDefault();
stripe.createToken(cardNumber).then(function(result) {
// console.log(result);
if (result.error) {
var errorElement = document.getElementById('card-errors');
errorElement.textContent = result.error.message;
jQuery('#stripe-submit').removeAttr("disabled");
jQuery('#stripe-submit').val(stripe_amount_text);
} else {
var cf7wpay_data = {
'action': 'cf7wpay_stripe_charge',
'token': result.token,
'cf7wpay-security': 'a1fce062ff',
'id': cf7wpay_formid,
'email': cf7wpay_email,
'pay_amount': stripe_pay_amount,
'stripe_insert_id': stripe_insert_id
};
jQuery.ajax({
type: "POST",
data: cf7wpay_data,
dataType: "json",
url: 'https://pressreleasenetwork.com/site/wp-admin/admin-ajax.php',
xhrFields: {
withCredentials: true
},
success: function (result) {
if (result.response == 'completed') {
if (cf7wpay_stripe_return) {
window.location.href = cf7wpay_stripe_return;
} else {
jQuery('#'+cf7wpay_id_long).html(result.html_success);
}
} else {
jQuery('#card-errors').html(stripe_pay_fail_text);
jQuery('#stripe-submit').removeAttr("disabled");
jQuery('#stripe-submit').val(stripe_amount_text);
}
}
});
}
});
});
};
}, 1500);
}
}
}, false );
(function () {
var c = document.body.className;
c = c.replace(/woocommerce-no-js/, 'woocommerce-js');
document.body.className = c;
})();
var buttonizer_data = {"plugin":"buttonizer","status":"success","result":[{"data":{"name":"New group","show_mobile":true,"show_desktop":true,"id":"abf0ea79-2eb0-422c-9c78-8e46142a64f7","label":"Contact Us","vertical":"bottom: 10%;","horizontal":"left: 5%;"},"buttons":[{"name":"WhatsApp button","show_mobile":true,"show_desktop":true,"id":"65de0542-d2b3-4153-9481-3b4d1ef74665","type":"whatsapp","action":"+971506449103","text_body":"Hello from the Press Release Network website. I want to know more about ","label":"Let's Connect!","background_color":"rgba(173, 37, 49, 1);rgba(37, 211, 102, 1)","icon":"fab fa-whatsapp","icon_size":25,"icon_image_size":25,"label_font_size":18}]}],"warning":[],"premium":""};
var buttonizer_ajax = {"ajaxurl":"https:\/\/pressreleasenetwork.com\/site\/wp-admin\/admin-ajax.php","version":"2.5.2","buttonizer_path":"https:\/\/pressreleasenetwork.com\/site\/wp-content\/plugins\/buttonizer-multifunctional-button","buttonizer_assets":"https:\/\/pressreleasenetwork.com\/site\/wp-content\/plugins\/buttonizer-multifunctional-button\/assets\/","base_url":"https:\/\/pressreleasenetwork.com\/site","current":[],"in_preview":"","is_admin":"","cache":"1f99b303769ea6e63c3a7109946c612b","enable_ga_clicks":"1"};
var wpcf7 = {"apiSettings":{"root":"https:\/\/pressreleasenetwork.com\/site\/wp-json\/contact-form-7\/v1","namespace":"contact-form-7\/v1"},"cached":"1"};
var cf47rsVars = {"var":{"ajaxUrl":"https:\/\/pressreleasenetwork.com\/site\/wp-admin\/admin-ajax.php","themeUrl":"https:\/\/pressreleasenetwork.com\/site\/wp-content\/themes\/realtyspace","siteUrl":"https:\/\/pressreleasenetwork.com\/site","isFallback":true}};
var cf47rsVars = {"option":[],"var":{"enableAuth":false,"isLoggedIn":false,"isCustomMarker":false,"customMarkerWidth":24,"customMarkerHeight":47,"customMarkerIcon":"","autocompleteRegion":"worldwide","isPreloaderEnabled":false,"fixedMenu":false,"fixedMenuOffset":"97","isCustomizer":false,"isScrollupEnabled":true,"isRtl":false,"isInputStyleRange":true,"ajaxUrl":"https:\/\/pressreleasenetwork.com\/site\/wp-admin\/admin-ajax.php","themeUrl":"https:\/\/pressreleasenetwork.com\/site\/wp-content\/themes\/realtyspace","siteUrl":"https:\/\/pressreleasenetwork.com\/site","isFallback":false},"activeWidgets":{"search":{"search-2":[]},"cf47rs-recent-posts":{"cf47rs-recent-posts-2":{"loadMore":true,"totalPages":703,"ajaxLoad":false}},"custom_html":{"custom_html-3":[]},"archives":{"archives-2":[]},"categories":{"categories-2":[]},"meta":{"meta-2":[]}},"messages":[],"i18n":{"numberAbbr":["k","m","b","t"],"defaultError":"An error occured. Please contact website administrator","dictDefaultMessage":"Drop files here to upload","dictFallbackMessage":"Your browser does not support drag'n'drop file uploads.","dictFallbackText":"Please use the fallback form below to upload your files like in the olden days.","dictInvalidFileType":"You can't upload files of this type.","dictResponseError":"Server responded with {{statusCode}} code.","dictCancelUpload":"Cancel upload","dictCancelUploadConfirmation":"Are you sure you want to cancel this upload?","dictRemoveFile":"Remove file","dictMaxFilesExceeded":"You can not upload any more files."},"initField":[],"initModules":[],"route":{"register":"https:\/\/pressreleasenetwork.com\/site\/wp-admin\/admin-ajax.php?action=cf47rs_register&_ajax_nonce=d0297dd0db","login":"https:\/\/pressreleasenetwork.com\/site\/wp-admin\/admin-ajax.php?action=cf47rs_login&_ajax_nonce=6b3d825ed0","switchAreaUnit":"https:\/\/pressreleasenetwork.com\/site\/wp-admin\/admin-ajax.php?action=cf47rs_switch_area_unit&_ajax_nonce=4fe329c90d","propertyMapSearch":"https:\/\/pressreleasenetwork.com\/site\/wp-admin\/admin-ajax.php?action=cf47rs_property_map_search&_ajax_nonce=0d23ec056b"},"template":[]};
var wc_order_attribution = {"params":{"lifetime":1.0000000000000000818030539140313095458623138256371021270751953125e-5,"session":30,"base64":false,"ajaxurl":"https:\/\/pressreleasenetwork.com\/site\/wp-admin\/admin-ajax.php","prefix":"wc_order_attribution_","allowTracking":true},"fields":{"source_type":"current.typ","referrer":"current_add.rf","utm_campaign":"current.cmp","utm_source":"current.src","utm_medium":"current.mdm","utm_content":"current.cnt","utm_id":"current.id","utm_term":"current.trm","utm_source_platform":"current.plt","utm_creative_format":"current.fmt","utm_marketing_tactic":"current.tct","session_entry":"current_add.ep","session_start_time":"current_add.fd","session_pages":"session.pgs","session_count":"udata.vst","user_agent":"udata.uag"}};
