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Monitoring key SEO analytics is essential for tracking website performance and optimizing search engine rankings. Based on our 28 years experience in SEO business, here are the most important SEO metrics to keep an eye on:
1. Organic Traffic
What It Measures: The number of visitors coming to your website through search engines without paid advertisements.
Why It’s Important: Organic traffic is a strong indicator of how well your SEO efforts are paying off.
How to Monitor: Google Analytics, SEMrush, Ahrefs.
2. Keyword Rankings
What It Measures: The positions your target keywords hold in search engine results pages (SERPs).
Why It’s Important: Tracking keyword rankings helps you assess the effectiveness of your SEO strategies.
How to Monitor: Ahrefs, SEMrush, Google Search Console.
3. Click-Through Rate (CTR)
What It Measures: The percentage of people who clicked on your link after seeing it in the SERP.
Why It’s Important: A high CTR indicates that your title tags and meta descriptions are compelling and relevant to searchers.
How to Monitor: Google Search Console, Ahrefs.
4. Bounce Rate
What It Measures: The percentage of visitors who leave your website after viewing just one page.
Why It’s Important: A high bounce rate could signal that visitors aren’t finding what they’re looking for or that your content isn’t engaging.
How to Monitor: Google Analytics.
5. Backlinks
What It Measures: The number and quality of external links pointing to your website.
Why It’s Important: High-quality backlinks from authoritative sites improve your site’s domain authority and search rankings.
In a new episode of Marketplace Europe, CNN’s Clare Sebastian visits the Rolls-Royce factory, taking a behind-the-scenes look at a brand that has become…
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