The most stylish and cutting-edge French High Jewelry Maison announces Japanese artist MINA as the new Japan ambassador. Since 2015, MINA has been part of the global girl group ‘TWICE’ and has gained a worldwide reputation.
Maison Boucheron is thrilled to start this new journey with Mina as they share the same values. Moving to South Korea and starting her career at the young age of 16, underlines that she is a bold, strong, and creative individual.
“I am honored to become a brand ambassador of a High Jewelry Maison with heritage and creativity. Through exciting opportunities, I want to enhance myself and express Boucheron’s singular identity.”
Mina
Since its debut in 2015, TWICE has set various records with its global activities and is supported by a wide range of people as a pioneering presence worldwide. Among them, MINA has an overwhelming presence with her intelligence and elegance, as well as her core strength and remarkable style. As the new ambassador of the Maison, MINA will appear in various campaigns and media content in the future.
“At Boucheron, we have always celebrated creativity, audacity, and singularity. MINA perfectly embodies these values that are so dear to us. She chose to follow her dreams and embrace an artistic career. With her unique personality, infectious energy, and bold style, she is the ideal ambassador for the Maison. Her impressive journey as an artist, but also as a strong and determined woman, can only inspire us. I am proud to welcome MINA to the Boucheron family”.