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Today, ASICS welcomes Taylor Fritz, currently #12 in the world, to the global ASICS athlete roster with a footwear multi-year agreement. An Olympic bronze medalist in men’s doubles, four-time Gland Slam quarterfinalist, and career high #5 in the world, Fritz bolsters the ASICS tennis ambassador portfolio for the remining 2024 season and beyond.
"We are thrilled to announce the addition of Taylor Fritz to our ASICS family. ASICS is proud to align with such a talented athlete who has won one of a premium series of nine tournaments," said Mitsuyuki Tominaga, President and COO, ASICS. "I greatly admire his attitude towards tennis, especially his relentless pursuit of every point, never giving up until the very end. Since the footwork is crucial to his playing style, we’re committed to supporting him from the feet throughout his future career, helping him make further progress as we continue to elevate each other."
"I’m really excited about this new partnership," said Taylor Fritz. "I’ve seen so many top players using ASICS shoes on tour over the years, so I know I’m in good hands. By chance, I tried the shoes during a photoshoot and then in practice that same afternoon, and I immediately felt more comfortable than I have in years. The comfort, the support, the speed—it’s just on another level. I’m extremely proud to represent a brand with such a rich history in sports and footwear, and one that cares so deeply about health and wellness."
Fritz will be wearing the GEL-RESOLUTION™ 9 tennis shoe.
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